Lidl Portugal has introduced a new range of Esmara Retail Brand (private brand) lingerie distinguished by its sustainability and its ecological production process, without the release of chemicals.

Seacell fiber is produced from seaweed – natural resources with unique properties, rich in minerals, vitamins and amino acids and activates cell regeneration – helping to vitalize, regulate moisture and care for the skin. It is produced through a patented process that incorporates seaweed firmly into a natural cellulose fiber and makes it possible to maintain the positive properties of the algae, even after several washing cycles, making textiles extremely comfortable and with an antioxidant effect on the skin. skin. In the process of collecting this raw material, only the parts of the seaweed capable of regenerating are used, guaranteeing their preservation.

Comprised of women’s bras, panties and tops with spaghetti straps, this line guarantees maximum comfort due to its high cotton content. In turn, as Seacell fiber is carbon neutral and completely biodegradable, the pieces are guaranteed to have an even longer lasting quality.

Available in various sizes and in pastel shades, the Seacell collection is limited to existing stock.