Red Gold, the largest family-owned tomato company in the world, has entered the plant-based segment with the launch of two products that illustrates the next generation of shelf stable protein alternatives. Combining the functional benefits of naturally grown tomatoes with plant-based proteins, this next generation of the growing category is known as plant-based 3.0.

The company is debuting two private brand tomato-based pasta sauces made from a tomato puree, diced tomatoes, plant-based protein and extra virgin olive oil.

“Our new plant-based Italian sausage pasta sauce and plant-based Bolognese pasta sauce represent a new opportunity to offer tomato sauces with plant-based meat alternatives in the center aisle of stores,” said Colt Reichart, senior director of marketing at Red Gold. “The sauces have a meaty flavor offering three grams of protein in the plant-based Italian sausage pasta sauce and five grams of protein in the plant-based Bolognese pasta sauce per ½ cup serving.”