Trader Joes Innovates with Ube

One way to describe ube: a purple-hued yam popular and most often grown in the Philippines. Another way to describe ube: a unique flavor (and color!) that has captivated our customers for several years and counting. Truth be told, ube is both of these things, and this summer, Trader Joe’s is offering yet another sweet way to scratch that ube itch: Trader Joe’s Ube Spread.

True to its name, the Ube Spread boasts ube purée as its first ingredient, which means it goes big on the distinct, craveable, coconut-meets-pistachio Ube flavor. Butter, cream, and coconut cream gives it its smooth, buttery texture; cane sugar sweetens the deal; and sea salt brings out even more of the Spread’s yummy, yammy flavor. Its eye-catching purple hue originates from the ube itself, but Trader Joe’s stepped-up the saturation with a splash of purple carrot juice, making it a pretty-in-purple sight for both your peepers and your palate alike.

By Published On: June 20th, 2022Tags: , , , , ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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