Spanish grocer Dia España is committed to sustainable cosmetics with IMAQE Naturals, a new Retail Brand (private brand) of personal care products that include shampoos and exfoliating cleansers), which are made in collaboration with Valquer Laboratories, and prevent the emission of 224 tons of carbon dioxide per year.

This union between skincare and nature inspires the IMAQE Naturals de Dia, which has the endorsement of the Ecocert Cosmos Natural seal on a large percentage of its facial range. These certified natural cosmetics, whose ingredients come from renewable and environmentally friendly resources, contain 99% ingredients of natural origin, are cruelty-free, and vegan. In addition, its containers are 100% recyclable and do not contain petrochemical ingredients such as parabens, synthetic flavorings, and dyes, or phenoxyethanol.

The range of solid products (shampoos and exfoliating cleanser) of Dia’s private brand is made in collaboration with Valquer Laboratorios, a Spanish company located in Toledo and a pioneer in the development and research of quality, natural, vegan and eco-friendly cosmetics. environment for three decades.

Their alliance began in 2014 and each year they have been adding more than 100,000 products sold, demonstrating the great acceptance and demand they have among customers. What’s more, the moisturizing avocado and blueberry extract shampoo is the best seller in the range.

The new brand includes:

• Solid shampoo. Solid shampoos have become a revolution in recent years due to the reduction they entail in the use of plastic and their practicality, especially for plane trips in which liquids of more than 100 ml cannot be carried. Within the IMAQE Naturals range, there is a repairing solid shampoo for damaged hair with avocado and blueberry extract, and a moisturizing solid shampoo with cannabis extract and hemp oil. Both contain 92% of ingredients of natural origin and are vegan.
• Exfoliating cleanser. Good hydration of the skin is just as important as proper cleaning, for this reason, now that the skin is more exposed to external agents such as sun creams, chlorine and salt, cleaning is essential. Within the IMAQE Naturals range is the exfoliating facial cleanser formulated with apricot kernels for a natural purification without irritation. This is perfect for tired and dull skin, as the result is clean and toned skin.
• Micellar water with anti-pollution complex. Pollution from big cities directly affects the dermis, which is why this micellar water incorporates an anti-pollution complex based on extracts of green tea, ginseng, and apple pectin to protect the skin from free radicals that cause a lack of luminosity and dullness. In addition, it contains hyaluronic acid to restore the firmness and elasticity of the skin.
• Facial serum with anti-pollution and detox complex. The facial serum from the IMAQE Naturals line is ideal for all skin types, as it hydrates and restores the skin thanks to its active ingredients such as vitamin C, hyaluronic acid, and green calendula extract. It contains 99% of products of plant origin and is vegan, which makes it essential for the ‘beauty’ routine.
• Moisturizing face cream. Within the IMAQE Naturals range we find its two moisturizing creams, day and night, which offer complete care for the face thanks to its combination of active ingredients. For the day cream an extra dose of hydration and luminosity with vitamin C, hyaluronic acid and jojoba oil, for the night cream a repairing and nourishing formula with coenzyme Q10 and avocado, as well as vitamin C and hyaluronic acid.
• Facial sun cream with mineral filter. Perfect for daily use on all skin types, it hydrates and protects from damage caused by solar radiation thanks to its physical filters of natural, non-nano mineral origin: zinc oxide and titanium dioxide. To this is added its formulation with organic aloe vera and lingonberry extract that helps combat photoaging, as well as moisturizing and soothing the skin.
• Refreshing and calming facial mist. IMAQE Naturals facial mist is formulated based on ingredients such as chamomile, chamomile and lavender that have soothing, antibacterial and healing properties. A must for these hot months.