SPAR Norway is supporting local producers with its new Taste of Norway Retail Brand (private brand) (Smaken av Norge) in SPAR and EUROSPAR stores across the Norway. The suppliers involved in the new range offer sustainable, genuine and authentic food experiences and create ripple effects in their local communities.

SPAR is present across Norway, from north to south and east to west, in large cities, smaller towns, villages, hamlets, by fjords and mountains and even on the outermost island. In all these areas, there are also outstanding local producers.

With its Taste of Norway brand, SPAR has brought together products from great local suppliers who showcase Norwegian produce in all its richness.

The Taste of Norway producers typically use Norwegian ingredients with a clear origin, practice good animal welfare, represent proud food culture and craftsmanship and are innovators in their respective categories.

Customers will be able to get to know the producers involved both through the SPAR Norway website and by going to their nearest SPAR store to try Taste of Norway products.