International Convenience Goes Thai at Trader Joe’s

It’s generally a smart idea to keep some noodles in your pantry. But if they’re fully-cooked, ready-to-eat, and shelf-stable, too? Now that’s really using your noodle. That’s precisely the promise of Trader Joe’s Thai Wheat Noodles, a three-pack of ready-to-use noodle packets that’s as simple to eat as heat, serve, and enjoy. They’re made for the grocer from scratch, by a supplier in Thailand, who cooks them to soft, chewy perfection, then vacuum- seals them to keep them preserved at room temperature until the very moment you need them for a soup, curry, or stir-fry.

We’re not kidding about the convenience factor on these Noodles: simply open a packet, mix it into your dish, and you’re good to go. Without all that extra time boiling and draining dried noodles, you can afford to experiment with oodles of other ingredients, like a chow-mein inspired stir fry spiced with Chili Onion Crunch, a cold noodle bowl flavored with sesame seeds and Crunchy Peanut Butter, or a savory soup spiked with Thai Style Red Curry Sauce. When you’re ready to explore, check out the 21-ounce boxes of Thai Wheat Noodles, each containing three 7-oz. packs of Noodles. You’ll find them in our grocery aisle.

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By Published On: January 30th, 2023Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.