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Circana to Present at Velocity Sustainability Summit

The Sustainability Summit 2023 is getting closer by the day, and we’re excited to see everyone again in Austin. Now is a great time to purchase your tickets and travel, and we hope to see you soon.

The biggest announcement today is our first presentation. Over the next few weeks, we will reveal all the presentations including executive speakers from Whole Foods, Wayfair, The Recycling Partnership, SPINS, Walgreens, Marine Stewardship Council, Misfits Markets, Fair Trade, Sobeys, and More!

This year we are excited to welcome the team from Circana to the Velocity stage.

The Sustainable Shopper: Evolving Trends and Marketing Impact

  • Patti Marshman-Goldblatt, SVP Global Gateways, CIRCANA
  • Doug Yolen, VP of Media Center of Store, CIRCANA

Consumer purchase trends of sustainable products have shifted significantly over the past year. Today, marketing efforts that focus on sustainability messaging can drive notable sales for CPG products and reach audiences that may be on the fringes of core target demographics.

In this presentation, Circana’s Patti Marshman Goldblatt, SVP of Global Gateways, and Doug Yolen, VP of Media Center of Store, will share how sustainable consumer packaged goods are faring in this year’s macroeconomic headwinds. They will explore who today’s sustainable shopper is and identify what buying trends to watch when it comes to the sustainable shopper. Attendees will learn what non-edible claims are driving high percentages of sales penetration and commanding a higher price premium and which new products are including sustainability efforts in their development.

WHAT: VELOCITY INSTITUTE SUSTAINABILITY SUMMIT
WHEN: September 26-27, 2023
WHERE: Hilton Austin, Austin, Texas

  • Standard $995 per ticket
  • RETAILERS: FREE – Act fast. There is a limited number of tickets

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By Published On: August 16th, 2023Tags:

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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