This week’s Velocity This Week Live broadcast, hosted by Christopher and Laraine Durham, delivered the latest news and trends in Private Brands and Retailer-owned Labels. From exciting product launches to in-depth industry insights, here’s a recap of the key stories and a preview of the upcoming Sustainability Summit.

Misfits Markets Expands with Odds & Ends Misfits Markets is making strides in sustainable retailing with their private brand, Odds & Ends, earning a Vertex Award. This brand is known for upcycled products, and new launches are set to hit shelves soon, including upcycled-certified sliced breads and biscotti pieces. They’re also rolling out Refrigerated Pastas made with surplus pecorino and Rescued Pretzel Bites, offering consumers sustainable yet tasty snacking options.

Staples Launches Staples TECH Staples has introduced Staples TECH, a private brand offering a variety of affordable, high-quality tech accessories. From power accessories to keyboards and cable management, this new line is designed to support remote workers and office-goers alike, blending reliability with value.

Daymon’s 2024 Private Brand Intelligence Report The latest Private Brand Intelligence Report from Daymon highlighted key trends transforming the private label landscape:

1. Gen Z’s Fresh Food Habits: With Gen Z emerging as the largest spending generation, there’s a key opportunity for retailers to offer convenient, globally inspired fresh foods.
2. Private Brand Fashion: Beyond food, private brands are excelling in general merchandise, including apparel, with retailers like Aldi leading the charge.
3. School Lunch Solutions: With the back-to-school season driving a multi-billion dollar market, retailers have the chance to extend their success throughout the year by offering innovative, convenient meal solutions for kids.

Michaels Unveils 2024 Holiday Décor Collections Michaels is launching their holiday collections earlier than ever. From whimsical candy-themed decor to rustic woodland charm, their 2024 collections promise to inspire shoppers looking to deck the halls with fresh, trend-forward holiday designs.

Harris Teeter Launches Ready-Made Meals Harris Teeter introduced HT Traders Ready-Made Meals, a line of convenient, restaurant-quality meals. From homestyle classics like pot roast to Southwestern-inspired options, these ready-made meals cater to busy families looking for quick, affordable dinner solutions.

Sustainability Summit: Walmart, Sprouts, and More to Lead the Charge

The 5th Annual Velocity Institute Sustainability Summit is set to take place in Phoenix, Arizona, and this year’s lineup is shaping up to be one of the most impactful yet. Retail giants like Walmart, Sprouts, Thrive Market, Whole Foods, and Meijer will take the stage to share their private brand sustainability stories. These industry leaders will highlight their efforts in reducing waste, sourcing responsibly, and innovating with sustainable practices in mind.

As sustainability becomes an increasing priority for consumers and retailers alike, the Summit provides an invaluable opportunity for attendees to learn how private brands are spearheading eco-friendly initiatives. From packaging innovations to sustainable product development, this year’s Summit will offer actionable insights into the future of retail.

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