In this week’s edition of Velocity Institute This Week Live, we’re diving into some exciting product launches, sustainability efforts, and innovative packaging in the private brand industry. From ALDI’s fan-favorite picks to Albertsons’ eco-friendly wine bottles, there’s plenty of news worth celebrating. Let’s take a closer look at the top stories discussed on this week’s show.
ALDI Unveils 2024 Fan Favorites: Customers Lead the Charge
ALDI continues its robust customer-driven approach by unveiling its 2024 Fan Favorites. Over 13 must-have products, chosen by its loyal shoppers, make this year’s list, ranging from everyday essentials to indulgent treats. ALDI’s dedication to its customers shines through in this annual survey in its sixth year.
Some of the standout products include the Huntington Home Swedish Dish Cloth in the new “ALDI Encore” category, the Bake Shop Cheesecake Sampler for sweet lovers, and the Barissimo Barista Cold Foam, which gained major popularity thanks to social media.
This year, ALDI has partnered with DoorDash, offering a 40% discount on orders over $45 through October 21, 2024. Plus, ALDI’s focus on social media trends, with products like Barista Cold Foam in the ‘Internet Made Me Buy It’ category, shows how much influence online communities have on its offerings.
Albertsons Introduces Eco-Friendly Wine Line: Bee Lightly
Sustainability continues to be a major retailer focus, and Albertsons is leading the charge with its Bee Lightly wine line. This launch stands out for its quality wine and groundbreaking packaging—flat wine bottles made from 100% recycled PET. These bottles are 87% lighter than traditional glass, significantly reducing the carbon footprint during transportation.
The Bee Lightly wines, including a Chardonnay and Rosé, have already earned high ratings from The Tasting Panel. With eco-conscious consumers in mind, Albertsons is offering wines that merge taste with sustainability, a growing trend in private label offerings.
Stop & Shop Celebrates National Coffee Day with Taste of Inspirations
Just in time for National Coffee Day, Stop & Shop introduces its Taste of Inspirations premium coffee collection. The collection offers something for every coffee lover with seven unique blends made from 100% Arabica beans. The range of flavors includes everything from bold, full-bodied roasts to nutty and sweet undertones.
This premium collection exemplifies how private brands can elevate everyday products into something special. The approachable price point ensures that customers enjoy a high-end coffee experience without breaking the bank, making it a perfect addition to your morning routine.
Sainsbury’s Sustainable Shift in Bakery Packaging
Across the pond, UK-based grocer Sainsbury’s is taking a significant step towards reducing plastic waste in its bakery section. The shift from plastic to recyclable paper and cardboard will cut over 560 tons of plastic waste annually. This move aligns with growing consumer demand for more sustainable packaging options and further solidifies Sainsbury’s commitment to environmental stewardship.
With a new logo to help customers identify sustainable choices, Sainsbury’s is making it easier for shoppers to make environmentally conscious decisions while maintaining product quality.
Sustainability Summit: Walmart, Sprouts, and More to Lead the Charge
The 5th Annual Velocity Institute Sustainability Summit is set to take place in Phoenix, Arizona, and this year’s lineup is shaping up to be one of the most impactful yet. Retail giants like Walmart, Sprouts, Thrive Market, Whole Foods, and Meijer will take the stage to share their private brand sustainability stories. These industry leaders will highlight their efforts in reducing waste, sourcing responsibly, and innovating with sustainable practices in mind.
As sustainability becomes an increasing priority for consumers and retailers alike, the Summit provides an invaluable opportunity for attendees to learn how private brands spearhead eco-friendly initiatives. From packaging innovations to sustainable product development, this year’s Summit will offer actionable insights into the future of retail.