In the new article posted in Texas Monthly “All of H-E-B’s Current Novelty Potato Chips, Ranked” author Dan Solomon takes a deep dive into the mysteries of the iconic retailers’ Retail Brand (private brand) limited edition potato chips.

He begins…

“H-E-B’s house brands have long been a source of consternation among Texan consumers. They require us not merely to weigh the merits of various flavor combinations but to ponder heavier existential questions such as the nature of good and evil, order and chaos. The grocery chain knows how to get attention for its products: mixing and matching among flavors and products in ways nature never intended, as with cake batter hummus or funnel cake dish soap or a “butter tortilla” scented candle. And—as social media users have noted in recent weeks because of the sheer cognitive dissonance brought on by the sight of “Vanilla Milkshake” on a bag of potato chips—the experimentation also includes “special edition” chips.”

Solomon skipped the mundane, avoiding the well-regarded plain, sour cream + onion, or barbecue ratings. Instead, opting to answer the question, “Has H-E-B achieved peak potato madness? Below are the eight flavors he believed to be the most interesting, ranked from most conventional to least.

• Central Market Sweet Thai Chile Kettle Cooked Waffle Cut Potato Chips
• H-E-B Wavy Sweet Onion Potato Chips
• H-E-B Ridged Loaded Baked Potato Potato Chips
• H-E-B Thin Jalapeño Queso Potato Chips
• H-E-B Thin Dill Pickle Potato Chips
• H-E-B Limited Edition Pepperoni Pizza Rolls Ridged Potato Chips
• H-E-B Limited Edition Southern-Style Chicken Sandwich Thin Potato Chips
• H-E-B Limited Edition Vanilla Milkshake Wavy Potato Chips

Read all of Solomon’s comments and reviews.