Christopher Durham to Present New Research on Private Brands & Sustainability:
Today we are excited to announce that Christopher Durham, President Velocity Institute and Gayle Ireland CEO of the Research firm Voccii will present the their groundbreaking consumer research on the Sustainable Consumer and Natural and Organic Private Brands. The research features insights on brands from Retailers include Kroger, Publix, Ahold Delhaize, Whole Foods, Aldi, Albertsons, Wakefern, and Target. The research was first fielded in late 2019 and presented at the virtual Velocity Global conference in 2020. This second iteration of the research will present new insights on the consumer and the retailers Brands
The research will feature for each brand
- Aided & Unaided Awareness
- Brand Impression
- Purchase Intent
- Net Promoter
- Brand association with Retailer
- Retailer Association with Brand
- Brand Strength Score
- And More
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
