Amazon Expands Aplenty with 100+ New Seasonal Products
Amazon has expanded its Retail Brand (private brand) Aplenty with the addition of more than 100 new products that showcase seasonal fall flavors. The new products join the brand which was launched in the spring of 2021.
The retailer touts the new range this way “With the cool weather upon us, Amazon’s private label food brand, Aplenty, is excited to introduce more than 100 new delicious products sure to satisfy your seasonal cravings, from everyday staples to special indulgences, Aplenty offers products that are thoughtfully crafted, using high-quality ingredients and cooking methods to deliver delicious flavor.”
The new fall range includes:
- Aplenty Apple Pie Granola Clusters
- Aplenty Caramel Pumpkin Spice Popcorn
- Aplenty Truffle Cheese Crisps
- Aplenty Honey Crisp Apple Cider
- Aplenty Cinnamon Bun Pancake Mix
- Aplenty Pumpkin Spice Granola
A winter range will include:
- Aplenty Chocolate Peppermint Granola
- Aplenty Double Chocolate Truffle Hot Chocolate
- Aplenty White Chocolate Peppermint Popcorn
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
