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Academy Sports + Outdoors Steps Back in Time with 90’s Retro Collection

Academy Sports + Outdoors, Inc. announced earlier this month it is kicking off the summer with the launch of its first-ever retro Retail-owned Brand collection, a tribute to the summers of the 90s. The sports and outdoors retailer has provided summer fun to families for over 40 years and looked to its archives for inspiration.

The Americana-inspired collection includes graphic-print tanks, cropped shirts, boat shorts, a bucket hat, a duffel bag, and more, all featuring red, white, and blue shades. The range will surely bring 90s nostalgia to everyone with vintage-inspired outdoor gear and games such as a classic Igloo Playmate cooler, webbed lawn chairs, bean bag toss, and more. Prices range from $1.99 to $49.99.

“Academy Sports + Outdoors is a go-to retailer for customers looking for fun summer essentials and Americana products. This year, we are turning back the clock on family summer memories with our Academy retro product collection,” said Lawrence Lobpries, Academy Sports + Outdoors’ senior vice president of marketing. “Whether you’re enjoying time on the lake, attending a 4th of July parade, or hosting a backyard barbeque, we hope that our retro collection will help boost your summer family fun.”

The collection is now available online at academy.com/academy-retro-collection, at each of Academy’s 269 locations.

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By Published On: May 30th, 2023Tags:

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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