Aldi, Target, Hy-vee & Blue Mercury Private Brand News – Velocity This Week
This week’s edition of our new Youtube Series Velocity Institute This Week Features Aldi, Target, Hy-vee and Blue Mercury. Velocity president Christopher Durham hosts the Retailer-owned Brand News & Insights show.
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About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
