In the latest edition of Velocity Live, hosted by Christopher Durham, President of the Velocity Institute, and Laraine Durham, VP of Marketing and Events, viewers were treated to an in-depth look at the newest developments in the retailer-owned brand landscape. The live broadcast, which aired on YouTube and LinkedIn, covered a range of exciting stories and updates that are reshaping the industry.

Amazon Fresh Launches ‘Amazon Saver’ for Budget-Conscious Shoppers
Christopher and Laraine kicked things off by discussing Amazon Fresh’s introduction of its new ‘Amazon Saver’ brand, which aims to provide affordable grocery options to customers. The hosts highlighted how this move reflects a growing trend among retailer-owned brands to deliver value without compromising quality. With over 100 new items expected to roll out in the coming months, Amazon Saver is set to become a go-to choice for shoppers looking to stretch their dollars.

Walgreens Unveils New Premium Skincare Line
The broadcast also featured Walgreens’ launch of a new, affordable premium skincare line. Christopher noted that this launch positions Walgreens as a key player in the beauty market, making high-end skincare accessible to a broader audience. Laraine emphasized the line’s competitive pricing—at least 50% lower than similar products—making luxury beauty care more attainable.

PENNY Takes Pricing to a New Level with Bold Packaging Strategy
Christopher and Laraine delved into PENNY’s innovative packaging initiative, which places the price at the forefront of the product design. Christopher praised this strategy for its direct appeal to value-conscious consumers, while Laraine highlighted the creative collaboration with Serviceplan NEO that brings this eye-catching concept to life.

Target’s ‘The Cuddle Collab’ Pet Collection Debuts
The duo also showcased Target’s “The Cuddle Collab,” a delightful new pet collection that brings together style and affordability. Inspired by popular pet influencers, this limited-edition collection offers everything from matching pet and owner accessories to modern pet furniture—all at accessible prices. Christopher and Laraine agreed that this initiative demonstrates Target’s knack for tapping into current trends and consumer desires.

Upcoming Spotlight: Velocity Sustainability Summit

Christopher and Laraine wrapped up the broadcast with a look ahead to the Velocity Sustainability Summit, set for October 22-23 in Phoenix, Arizona. This event will feature speakers from leading retailers like Sprouts, Walmart, Whole Foods, Meijer, and Thrive Market, who will discuss the ongoing challenges and opportunities in sustainability for private brands.

They emphasized that the summit will be a crucial gathering for private brand industry professionals to explore practical strategies for enhancing sustainability efforts across the board. From ethical sourcing to innovative packaging, this summit promises actionable insights for retailers, manufacturers and solution partners in the private brand industry striving to meet the growing demand for sustainable practices.

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