2026 Vertex AGENCY OF THE YEAR: Europe and Africa

This year’s top honors in the Americas go to a powerhouse of global creativity and local insight: Equator.

With studios spanning Chicago, Cincinnati, Minneapolis, West Michigan, and Toronto, plus creative roots in Manchester and Nottingham, Equator has built a reputation for delivering brand experiences that are as strategic as they are stunning. Founded in 1998, the agency is now more than 300 strong, led by Global Creative Director Michael Duffy, and driven by a passion for pushing boundaries.

At Equator, they don’t just design packaging; they “transform the ‘what’ into ‘what could be’,” blending global thinking with local perspective to create brands that resonate deeply and perform brilliantly. Their 2026 Vertex Awards entries embodied that mission, earning top scores across multiple categories and securing the title of Agency of the Year – Americas.

This is no one-off. It marks Equator’s second consecutive Agency of the Year win at the Vertex Awards.

Congratulations to Equator for showing us what’s possible when ambition meets imagination.

By Published On: May 27th, 2026

Share This Incite!

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

2025 EVENTS

TICKETS, SPONSORSHIPS & EXPO BOOTHS NOW AVAILABLE

VELOCITY CONFERENCE
+ EXPO 2025

MAY 13-15
CHARLOTTE, NC

VERTEX AWARDS CELEBRATION AMERICAS

MAY 14
CHARLOTTE, NC

VERTEX AWARDS CELEBRATION EUROPE

MAY 19
AMSTERDAM,
THE NETHERLANDS

VELOCITY SUSTAINABILITY FUTURE FORUM

OCTOBER 2025
A GLOBAL VIRTUAL EVENT

VELOCITY
BOLD BASH 2025

MAY 19
AMSTERDAM,
THE NETHERLANDS

VELOCITY THIS WEEK LIVE!

WEEKLY PRIVATE
BRAND NEWS