About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Albertsons Announces Bold Evolution of O Organics

Albertsons Companies, Inc. announced the next evolution of its Retail-owned Brand portfolio with the evolution of its iconic brand O Organics. The Retail-owned Brand is celebrating its growth and evolution with vibrant new packaging designed to stand out, taking a fresh and unexpected approach to marketing an organic brand. To kick off this bright

Albertsons Announces Bold Evolution of O Organics2023-03-30T10:32:19-04:00

Velocity Talks with Steve Ramus of Perrigo

Welcome to Velocity Talks a weekly interview series in which Velocity Institute President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders from around the world. This week we chat with Steve Ramus, VP Sustainability & ESG for Perrigo. If you would like to join

Velocity Talks with Steve Ramus of Perrigo2023-03-30T10:53:13-04:00

MaryEllen Lynch of Circana to present at Velocity Conference

I am excited to announce that MaryEllen Lynch, Principal Center Store Solutions, CIRCANA will present live at The Velocity Conference + Innovation Expo 2023 in Charlotte, NC. The event will be held May 16-18, 2023, at the Omni Hotel in Charlotte, NC. Get your tickets today! She will present: To Your Health: Retail-owned Brands

MaryEllen Lynch of Circana to present at Velocity Conference2023-03-29T16:05:22-04:00

Banana Republic Debuts Inaugural Home Collection

Gap-owned Banana Republic has announced the introduction of its first-ever Retail-owned Brand range BR Home — a selection of home categories that are crafted by artisans and craftspeople around the globe. “Our expanded Home collection is central to our vision to be the premier lifestyle brand that positions BR as an experiential and cultural

Banana Republic Debuts Inaugural Home Collection2023-03-29T15:40:10-04:00

CAREERS: Rockline Industries – Director Product Management & Marketing

Rockline Industries - Arkansas 1334 E. Mountain Road Springdale, AR 72764 Rockline Industries, a private label, family-owned company with a top-notch reputation in the coffee filter and wet wipes industry is looking for a driver, a strategist, and a savvy business professional to join our Marketing Team. In the role of Director of Product

CAREERS: Rockline Industries – Director Product Management & Marketing2023-03-29T14:37:55-04:00

Wakefern Leadership Ofri & Pfeifer to present at Velocity Conference

I am excited to announce that Pam Ofri, Director of Sales & Product, Own Brands Wakefern and Glenn Pfeifer, Senior Design Manager, Own Brands Wakefern will present live at The Velocity Conference + Innovation Expo 2023 in Charlotte, NC. The event will be held May16-18, 2023 at the Omni Hotel in Charlotte, NC. Get

Wakefern Leadership Ofri & Pfeifer to present at Velocity Conference2023-03-28T16:32:01-04:00

The Fresh Market Partners with Chef Anna Rossi on Shoppable Streaming Content

Greensboro, N.C.-based grocer The Fresh Market is welcoming spring and the upcoming Easter holiday by launching an annual partnership with Boston celebrity Chef Anna Rossi. In her new role as a brand ambassador and spokesperson, Rossi will create recipes, lifestyle content and host a monthly live streaming shoppable event on the company’s website. The celebration

The Fresh Market Partners with Chef Anna Rossi on Shoppable Streaming Content2023-03-28T16:17:21-04:00

Jac Ross VP Sprouts to present at Velocity Conference

Today I am excited to announce that Jac Ross, Vice President Sprouts Brand for Sprouts Markets will present live at The Velocity Conference + Innovation Expo 2023 in Charlotte, NC. She will present: Find Your Healthy My journey to Sprouts and lessons along the way. Why the Natural Channel is a little different for

Jac Ross VP Sprouts to present at Velocity Conference2023-03-27T11:10:36-04:00

Fun New Entrée: Trader Joe’s Vegetarian Meatless Cheeseburger Pizza

When two casual-cuisine icons come together in one incredible entrée, it’s always a treat. But when those two icons come together in a form that lets non-meat-eaters in on the fun, too? Well, that’s nothing short of Meatless magic. That’s exactly how we’d describe Trader Joe’s Vegetarian Meatless Cheeseburger Pizza, a tasty take on

Fun New Entrée: Trader Joe’s Vegetarian Meatless Cheeseburger Pizza2023-03-27T11:08:35-04:00

Weis Markets Promotes Alison Gregas to Director of Private Brands

Weis Markets has announced the recent promotion of Alison Gregas to director of private brands. In this position, she is responsible for new product development and the day-to-day management of the company’s 6,500-item Retail-owned Brand (private brand) range, including its Weis Quality, Weis By Nature and Weis Organics brands. Ms. Gregas began working with

Weis Markets Promotes Alison Gregas to Director of Private Brands2023-03-26T10:07:04-04:00