About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

H-E-B debuts Houston Astros H-E-B Creamy Creations Ice Cream

Astros fans are in for an opening day treat with the new, limited-edition Retail-owned Brand (private brand) H-E-B Creamy Creations Houston Astros Peanut Brittle ice cream. Churned in the heart of Texas by H-E-B, the triple play flavor comprised of peanut butter ice cream with peanut brittle pieces and caramel swirl, arrived in Houston-area stores

H-E-B debuts Houston Astros H-E-B Creamy Creations Ice Cream2023-04-03T19:29:26-04:00

Zara Parfum Intense

This is fashion retailer Zara’s top range of Retail-owned Brand fragrances. Spanish agency Lavernia & Cienfuegos designed a bottle with a rounded-off square cross-section, like the basic range, with a smooth and seamless transition in the meeting of the shoulders with the neck. It has heavy glass characteristic of premium fragrances and painted inner

Zara Parfum Intense2023-04-03T19:28:44-04:00

Rich Honiball, EVP of Navy Exchange to present at Velocity Conference

I am excited to announce that Rich Honiball, EVP, Chief Merchandising & Marketing Officer, Navy Exchange Service Command will present live at The Velocity Conference + Innovation Expo 2023 in Charlotte, NC. The event will be held May 16-18, 2023, at the Omni Hotel in Charlotte, NC. Get your tickets today! He will present:

Rich Honiball, EVP of Navy Exchange to present at Velocity Conference2023-04-02T20:21:56-04:00

Walmart launches Ozark Trail Launches Mountain Bike – And It’s Rad

For some people, spring means cleaning. But for others, it actually means getting dirty. Why? Because it’s mountain bike season. Inspired by the hundreds of miles of world-class trails surrounding its home in the Ozark Mountains, Walmart is entering the season strong, introducing its first-ever Retail-owned Brand (private brand) mountain bike from Ozark Trail.

Walmart launches Ozark Trail Launches Mountain Bike – And It’s Rad2023-04-02T19:24:50-04:00

Albertsons Announces Bold Evolution of O Organics

Albertsons Companies, Inc. announced the next evolution of its Retail-owned Brand portfolio with the evolution of its iconic brand O Organics. The Retail-owned Brand is celebrating its growth and evolution with vibrant new packaging designed to stand out, taking a fresh and unexpected approach to marketing an organic brand. To kick off this bright

Albertsons Announces Bold Evolution of O Organics2023-03-30T10:32:19-04:00

Velocity Talks with Steve Ramus of Perrigo

Welcome to Velocity Talks a weekly interview series in which Velocity Institute President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders from around the world. This week we chat with Steve Ramus, VP Sustainability & ESG for Perrigo. If you would like to join

Velocity Talks with Steve Ramus of Perrigo2023-03-30T10:53:13-04:00

MaryEllen Lynch of Circana to present at Velocity Conference

I am excited to announce that MaryEllen Lynch, Principal Center Store Solutions, CIRCANA will present live at The Velocity Conference + Innovation Expo 2023 in Charlotte, NC. The event will be held May 16-18, 2023, at the Omni Hotel in Charlotte, NC. Get your tickets today! She will present: To Your Health: Retail-owned Brands

MaryEllen Lynch of Circana to present at Velocity Conference2023-03-29T16:05:22-04:00

Banana Republic Debuts Inaugural Home Collection

Gap-owned Banana Republic has announced the introduction of its first-ever Retail-owned Brand range BR Home — a selection of home categories that are crafted by artisans and craftspeople around the globe. “Our expanded Home collection is central to our vision to be the premier lifestyle brand that positions BR as an experiential and cultural

Banana Republic Debuts Inaugural Home Collection2023-03-29T15:40:10-04:00

CAREERS: Rockline Industries – Director Product Management & Marketing

Rockline Industries - Arkansas 1334 E. Mountain Road Springdale, AR 72764 Rockline Industries, a private label, family-owned company with a top-notch reputation in the coffee filter and wet wipes industry is looking for a driver, a strategist, and a savvy business professional to join our Marketing Team. In the role of Director of Product

CAREERS: Rockline Industries – Director Product Management & Marketing2023-03-29T14:37:55-04:00

Wakefern Leadership Ofri & Pfeifer to present at Velocity Conference

I am excited to announce that Pam Ofri, Director of Sales & Product, Own Brands Wakefern and Glenn Pfeifer, Senior Design Manager, Own Brands Wakefern will present live at The Velocity Conference + Innovation Expo 2023 in Charlotte, NC. The event will be held May16-18, 2023 at the Omni Hotel in Charlotte, NC. Get

Wakefern Leadership Ofri & Pfeifer to present at Velocity Conference2023-03-28T16:32:01-04:00