Branding
Kohl’s Celebrates Black History Month With New Spotlight Collection
This Black History Month, Kohl’s is helping customers see themselves reflected in Retail Brands (private brands) by offering an assortment of products with designs and messages that celebrate Black culture and history, unity, allyship, and authenticity. The “Black History, Black Future” spotlight collection was designed by Kohl’s Diversity Design Council to ensure authentic representation of our diverse customers and features an assortment of graphic tops for the family, totes, baseball caps, plush throws, pillows, candles, and more. The products are available online at Kohls.com and in 600 stores nationwide. Kohl’s Diversity Design Council, a group of associates that work together
Waitrose Partners to Offer First Co-branded Recipe Box
Late last week UK grocer Waitrose announced a new partnership with Mindful Chef, making them the first supermarket to work with a recipe box service in the UK. The 12 week trial gives customers the opportunity to try a high quality recipe box service by the UK’s highest rated recipe box company (TrustPilot) and the only UK service which offers one person options and carbon neutral deliveries. The Waitrose x Mindful Chef box brings delicious, nutritionist-designed recipe boxes to your door - customers can choose between two and five recipes a week, full of fresh, nutritious
Casey’s With Lola’s for a Spicy Snack Collab
This week Casey’s, the third-largest convenience retailer and Lola’s Fine Hot Sauce announced a partnership with which gives birth to three new exciting Retail Brand (private brand) snacks - Casey’s Zesty Jalapeno Peanuts, Casey’s Zesty Jalapeno Cashews, and Casey’s Zesty Jalapeno Pretzels. These new Casey’s co-branded snacks featuring Lola’s iconic flavor will be available in the convenience stores at over 2,400 locations starting January 22. Taufeek Shah, founder and CEO of Lola’s Fine Hot Sauce made the announcement recently and expressed his excitement over the collaboration. “Our partnership with Casey’s means a lot to our small, family-owned business,” said
Foxtrot Launches 2 New Beauty Brands
Foxtrot is launching two new beauty Rtail Brandsin 2022, the brands which launch this month, are “Best Bubs” which targets Gen Z and “Made by Definition” which targets Millenials. Best Bubs launched with three $12 bath bombs, Rubber Ducky, Moontime and Splish Splash. Made by Definition will launch with a hibiscus clay mask, three-bath salts, two body scrubs, a bath soak, and shower steamers. Prices range from $15 to $38. Carla Dunham, Foxtrot’s chief marketing officer, told WWD the brands were meant to add a touch of whimsy to the convenience-oriented business. “We’ve had bubble baths and bath
Ultrafast grocer Buyk Launches Retail Brand
Buyk, an ultrafast grocery startup that promises food delivery within 15 minutes, has rolled out a new collection of Retail Brand (private brand) products, a first, it says for their niche in the US. Buyk brand products include pantry essentials such as artisan bread, coffee, pastries, ice cream, chocolates, and candy. The debut products were launched in December, while new ones are being added on a weekly basis. The retailer aims for private brand to account for up to 40% of its product mix by the end of 2022. James Walker, Chief Executive Officer at Buyk “We are thrilled to
Gopuff Launches Basically
Jessica Glendenning, GM, New Verticals & Private Label Gopuff Today Gopuff, the rapid delivery convenience concept launched its first Retail Brand (private brand) Basically, marking the retailer’s entrance into private brand. Gopuff’s Basically gives customers access to high-quality snacks, water and home essentials at a great value. Gopuff Private Label is led by Jessica Glendenning, who joined the company last year. Glendenning is an industry leader who spent 15 years at Target and served as head of merchandising at Brandless. Gopuff has also brought on board Sonia Eschenauer as Director of Private Label Merchandising and Bri Waldoch
JCPenney Launches Hope & Wonder Brand
JCPenney unveils today Hope & Wonder, a Retail Brand (private brand) of apparel for everyone in the family as well as gifts, accessories, and home products designed to commemorate moments that matter. The Hope & Wonder range brings delight to festive holidays like Valentine’s Day, St. Patrick’s Day, Easter, Independence Day, Halloween, Hanukkah, and Christmas while also honoring cultural observances with philanthropy-driven capsule collections that support the important work of nonprofit partners. Hope & Wonder is the latest JCPenney initiative designed to make a positive impact on families and communities. In recent months, the retailer has announced purpose-driven offerings and
Go Puff to Launch Retail Brand
Online rapid fulfillment convenience store Gopuff is launching Retail Brand (private brand) products as it aims to provide its customers more options than competitors. Gopuff will launch a new brand called Basically. The first SKU is expected to be bottled water. The retailer has filed trademark applications for private brands that includes snacks, household products and health and wellness products, prescription medication, and medical testing devices. The Philadelphia-based startup was started by cofounders Rafael Ilishayev and Yakir Gola while they were sophomores at Drexel University in Philly when they decided that stocking their college townhouse with snacks and essentials was
Target Launches First Organization Retail Brand, Brightroom
hoppers are gone, the gifts are (mostly) put away, the decorations are coming down … yep, it’s January — the perfect time for a home refresh. Starting the new year by getting your home in order can be therapeutic, but where to start, right? Target has got your back, with a new Retail Brand (private brand) that includes more than 450 home organization products. Say hello to Brightroom, Target's first dedicated storage, and home organization brand, offering well-designed, affordable solutions that take the stress out of organizing and put the joy into spending time at home. Samara Tuchband,
Waitrose Partners to Offer First Co-branded Recipe Box
Late last week UK grocer Waitrose announced a new partnership with Mindful Chef, making them the first supermarket to work with a recipe box service in the UK. The 12 week trial gives customers the opportunity to try a high quality recipe box service by the UK’s highest rated recipe box company (TrustPilot) and the only UK service which offers one person options and carbon neutral deliveries. The Waitrose x Mindful Chef box brings delicious, nutritionist-designed recipe boxes to your door - customers can choose between two and five recipes a week, full of fresh, nutritious vegetables,
