Branding
Target Launches First Organization Retail Brand, Brightroom
hoppers are gone, the gifts are (mostly) put away, the decorations are coming down … yep, it’s January — the perfect time for a home refresh. Starting the new year by getting your home in order can be therapeutic, but where to start, right? Target has got your back, with a new Retail Brand (private brand) that includes more than 450 home organization products. Say hello to Brightroom, Target's first dedicated storage, and home organization brand, offering well-designed, affordable solutions that take the stress out of organizing and put the joy into spending time at home. Samara Tuchband,
Waitrose Partners to Offer First Co-branded Recipe Box
Late last week UK grocer Waitrose announced a new partnership with Mindful Chef, making them the first supermarket to work with a recipe box service in the UK. The 12 week trial gives customers the opportunity to try a high quality recipe box service by the UK’s highest rated recipe box company (TrustPilot) and the only UK service which offers one person options and carbon neutral deliveries. The Waitrose x Mindful Chef box brings delicious, nutritionist-designed recipe boxes to your door - customers can choose between two and five recipes a week, full of fresh, nutritious vegetables,
7-Eleven Collabs With Creative Powerhouse Kerwin Frost
Snacking has never looked cooler. 7‑Eleven is extending its collaboration with entertainer, DJ, talk show host, comedian and designer Kerwin Frost, to create an exclusive limited-edition Retail Brand outfit designed exclusively with snackers in mind. Aptly called "Kerwin's Snack Attack Uniform," the ensemble features a jacket, pants and t-shirt complete with 18 total pockets custom-designed to hold Kerwin's favorite 7-Select private brand snacks and beverages. Officially available for purchase on December 13, Kerwin's Snack Attack Uniform comes in two colors – pink and green – and features Kerwin's Snack Attack Jacket, Snack Attack Pants and Snack Attack Glitter Tee. The uniform is sold complete
Foxtrot & The Violet Hour: Exclusive Bourbon
Foxtrot, a modern evolution of the classic corner store, grows its Retail Brand range with the introduction of this special edition Kentucky straight bourbon whiskey. Together with the expertise of The Violet Hour cocktail lounge, they selected 10 barrels to fashion their own, unique blend. To help tell the story of this collaborative effort, Foxtrot hired Art Director Jim Kennelly to execute the packaging design. The aim of the packaging is to tell multiple stories focusing on the Chicago-based collaboration, the unique sourcing effort, and the quality of the bourbon. The finished result is an editorial-style design solution that
Publix Celebrates with Swag
Are you searching for the perfect gift for the Publix fan in your life? The iconic grocer has launched the Publix Company Store with a wide variety of Publix-branded items and trendy merchandise that customers can purchase online and have shipped anywhere in the United States. From drinkware and watches to chicken tender lapel pins and other accessories,. Check out a few new arrivals as well as some of our classic favorites below. They’re sure to be the “ultimate” must-have gifts for any Publix fan. New Arrivals: Shoe Charms for Foam Clogs These Publix-inspired charms are perfect for those who enjoy decorating their favorite comfy kicks.
Time is running out to save 50% on your RBI Membership
Become a PRO or PLUS Member and Save 50% - EXPIRES FRIDAY DECEMBER 17, 2021 Since our launch in October the Velocity Institute (RBI) has grown exponentially. Retailers, Manufacturers and Solution Partner's have joined our ranks eager to create the future of Private Brand. Don't miss your opportunity to become a PLUS or PRO member for half off. Save 50% off your first year’s membership when you use the coupon code RBIFOUNDERSHALF2021. EXPIRES FRIDAY DECEMBER 17, 2021. PLUS & PRO members receive discounts on Velocity Conference tickets, sponsorship opportunities and more than a dozen exclusive benefits. RBI Benefits —
Aldi Launches Fashion Retail Brand Winter Collection
Aldi UK is unveiling a winter fashion Retail Brand collection. The range follows the discount grocers' first loungewear collection earlier this year, and they are even bringing back the customer favorite Aldimania Hoodie from the range – which was previously worn by pro boxer and reality star Tommy Fury – and sold out in minutes when it first went on sale in April. Also included in the new collection is Aldi’s take on the Christmas jumper(sweater) – with designs featuring traditional snowflake and reindeer patterns – with Aldi’s logo at its heart. Other products include the Christmas Fleece Jumper (Sweater) and Christmas Fleece Trouser set, as
Bed Bath & Beyond Debuts H For Happy Celebration Brand
Bed Bath & Beyond today officially announced the launch of H for Happy, a new Retail Brand of holiday-inspired and seasonal celebratory goods that make it easy to turn everyday moments into life-long memories. Whether hanging stockings over the fireplace, setting a holiday table, lighting the menorah, or trimming a tree, H for Happy has everything needed to "home, happier" this season and create celebratory moments all year long. The H for Happy collection features a range of modern, brightly-hued decor, kitchen and bath accessories and home accents sure to add some sparkle to every celebration. From this holiday's
Petco Makes Holiday Memories
Nearly 80% of pet owners agree they are most excited to spend the holidays with their pets than other human family members, according to a new Petco survey.* Petco is helping customers make the most of this quality time with the retailer's new Retail Brand "Merry Makings" collection specifically designed to inspire meaningful moments with the pets they love throughout the season. More than 11 million pets came into our homes during the pandemic, creating a whole new generation who are closer to their pets than ever before and eager to involve their pets in the holiday festivities. Nearly 75%
Join the Velocity Institute Now & Save 50%
Become a PRO or PLUS Member and Save 50% - EXPIRES FRIDAY DECEMBER 17, 2021 Since our launch in October the Velocity Institute (RBI) has grown exponentially. Retailers, Manufacturers and Solution Partner's have joined our ranks eager to create the future of Private Brand. The RBI platform embraces both in-person and virtual interaction to create the next generation of membership experience designed to provide member value 24/7/365. RBI’s modern model includes a freemium Basic level and Plus- and Pro-level paid memberships. Don't miss your opportunity to become a PLUS or PRO member for half off. Save 50% off your
