Branding
Hy-Vee Launches “Good Graces” Gluten-Free Retail Brand
Midwestern grocer Hy-Vee, Inc. today announced the launch of Good Graces, a new Retail Brand available at all Hy-Vee stores. The first range includes a full set of gluten-free products for customers. The offerings exclusive to Hy-Vee provide high-quality, gluten-free products at an affordable price, which helps make a gluten-free diet more attainable for customers. A selection of more than 30 Good Graces gluten-free products are already available in all Hy-Vee stores, with an additional 60 gluten-free items in development. Offerings include frozen items such as pizzas, breaded chicken nuggets and pasta
Walmart and Gap Deepen Launch New Furniture Collection
In June, Walmart launched its latest exclusive home line with Gap Home, which also marked the first time Walmart has partnered with a fashion brand on a home collection. Over the past six months, the retailer has received fantastic feedback from customers on the Gap Home décor, tabletop, bedding, and bath options, all of which offer timeless American style for modern living. This week they announced a further deepening of their relationship with Gap with the launch of Gap Home Furniture on Walmart.com, as well as by bringing the Gap Home brand to Walmart store shoppers for the first
Slovakian online retailer Venhel Debuts Retail Brand
Slovakia online retailer Venhel has created an entire range of Retail Brand well-designed modern Retail Brand products. The branding created by Czech Republic agency MAISON D’IDÉE expresses an engaging personality and beautiful design VENHEL spicy sauces One of three product lines of chili brands. The main motif of the packaging is a beautifully illustrated rooster. The typography and logo placement draw on the VENHEL brand identity and the color palette differentiates the different chili sauces. What's Unique? The rooster's original illustration gives our packaging design an artisanal quality and authenticity. VENHEL organic lemonades Krampus &
Belk Launches New Wonderly Brand
Charlotte, NC-based department store Belk recently launched a new womenswear Retail Brand called Wonderly, a private brand that offers nearly the full assortment in sizes 4-26, as well as select styles in petite sizes 4-16. After spending extended time at home, people are eager to ditch their lived-in loungewear and are looking for new clothing options that combine both on-trend fashion and comfort. Wonderly is that brand, where customers can create countless casual looks to let their natural selves shine. Within in the Wonderly collection are effortless pieces assorted in beautiful earthy colors, textural fabrics, and eye-catching patterns. The
Join the Velocity Institute Now & Save 50%
Become a PRO or PLUS Member and Save 50% Since our launch almost a month ago the Velocity Institute (RBI) has grown exponentially. Retailers, Manufacturers and Solution Partner's have joined our ranks eager to create the future of Private Brand. The RBI platform embraces both in-person and virtual interaction to create the next generation of membership experience designed to provide member value 24/7/365. RBI’s modern model includes a freemium Basic level and Plus- and Pro-level paid memberships. Don't miss your opportunity to become a PLUS or PRO member for half off. Save 50% off your first year’s membership when
Global Retail Brands Magazine Interview with Christopher Durham
Take a look we were featured in an interview in Global Retail Brands Magazine. The magazine chatted with Christopher Durham about the launch of RBI. A Q&A With Christopher Durham, President, RBI The newly launched Velocity Institute (RBI) is the global professional membership organization committed to advancing retailers and their brands across all categories and channels. RBI offers new takes on events, education, networking and research for this industry sector. Launching with a founding advisory board of more than two dozen retail executives and solution partner companies, RBI will replace My Private Brand, the groundbreaking thought leadership website introduced
No kidding: Sainsbury’s unveils Habitat Kids
UK retailer Sainsbury’s is setting its sights on the £400 million children’s furniture market with the launch of Habitat Kids, the Retail Brand’s first-ever comprehensive furniture range designed and crafted specifically for children. The new range is part of a wider relaunch of the iconic British brand, which has been styling the nation’s homes since 1964. The range includes hand-drawn alphabet wall art, rainbow rugs, tropical leaf garlands and ‘hide and seek’ bed canopies, all created by Habitat’s 20-strong team of in-house designers and focusing on fun, education, and practicality for customers and their children. The new range comes
Bed Bath & Beyond Launches Studio 3B Contemporary Home Decor
Bed Bath & Beyond today announced the launch of Studio 3B, a new Retail Brand line of contemporary home décor inspired by modern design, Studio 3B helps customers "home, happier" by offering approachable, modern designs for everyday living. A curated collection of casual, warm and inviting homeware, Studio 3B's subtly refined, on-trend assortment includes décor, bedding, bath and accent furniture. The affordably-priced assortment—available online and in stores now—encourages a mix-and-match approach, making it simple to update and refresh any living space. Studio 3B allows home decorators to easily attain a modern aesthetic that feels inviting and thoughtfully designed," said Joe
Walmart Doubles Down on Kids’ Fashion with Free Assembly Kids
Walmart, continue to focus on growing their fashion assortment of exclusive, elevated Brands that offer customers quality, on-trend and accessible style at an incredible value. They recently celebrated the one-year anniversary of their Free Assembly Retail Brand launch for women and men — a key addition to their assortment of exclusive, elevated brands, which also include Scoop, Sofia Jeans by Sofia Vergara and ELOQUII Elements. Free Assembly, which is designed by the retailer's stellar in-house design team, offers effortless and elevated style essentials without the elevated price tag. On Friday Deanah Baker, SVP, Men’s, Kids, Shoes, Walmart U.S. announced
Velocity Institute Launches With Bold Mission to Change Private Brand
Private label is dead. Private brand will become Retail Brands! CHARLOTTE, N.C. — September 22, 2021— The Velocity Institute (RBI) launched today as a new global professional membership organization committed to advancing retailers and their brands across all categories and channels. Christopher Durham, president of RBI, announced in front of more than 600+ industry executives at the live virtual Innovation Summit this morning. Launching with a founding advisory board of more than two dozen retail executives and solution partner companies, RBI will replace My Private Brand, the groundbreaking thought leadership website introduced in 2008. Christopher Durham, President, Velocity Institute
