Branding
A Legen-dairy Scoop: The Secret of Publix Premium Ice Cream
George Jenkins and Joe Blanton turn on the power in the Lakeland Dairy Manufacturing Plant. Publix Premium ice cream is one of the retailer's most beloved private brand ranges. Whether customers enjoy it from a bowl, on a cone, or with a favorite baked good, kids and adults of all ages just can’t get enough of this classic dessert. While shoppers may have a Publix Premium ice cream flavor, have you ever wondered how this iconic treat first entered first came to Publix freezers? Legend has it, you can thank past Publix President, Mr. Joe Blanton, whose love
A Bold, Modern, Sweet Take on Harrods
Harrods’ private brand candy and sweets are sitting pretty in the London store’s revamped Chocolate Hall. New designs created by agency Smith &+ Village includes thick glossy inks, shots of neon and reflective foils that are used masterfully in luxury packaging to seduce shoppers in the redesigned historic space. Richard Village, Strategy Director of Smith&+Village For anyone who has missed the theatre of real-life shopping, the Chocolate Hall will sate their desires. Visitors can see artisans at work making bonbons, filled bars and other delights, with live demonstrations from Harrods’ in-house chocolate masters. And of course, the hall
Aldimania Causes a Frenzy in The U.K.
The Aldimania continues! British professional boxer and reality television star Tommy Fury caused a frenzy, when he was spotted wearing a pair of Aldimania Sliders (£3.99) from Aldi UK’s first private brand footwear collection. Proving that fans don’t need to be shopping on a celebrity budget to look the part, Aldi advocates can pick up a pair for just £3.99 by heading to Aldi.co.uk now. The sliders, as worn by Fury, are available to pre-order online now and in stores on Sunday, July 4th. What’s more the retailer gave shoppers a chance to win a pair of trainers signed by Tommy
Bed Bath & Beyond Goes Eclectic with Wild Sage
Bed Bath & Beyond today launched Wild Sage, a new private brand of stylish, eclectic, free-spirited bedding, decor, furniture, bath products and table linens created for young adults (and the young at heart) who want to express their unique personality in their space. Just in time for 'back to college,' Wild Sage's globally inspired designs bring a world of inspiration to customers' doorsteps and into their homes or dorm rooms. Wild Sage is the fifth of at least eight private brands that Bed Bath & Beyond is introducing in fiscal year 2021 and a key pillar of the Company's comprehensive
Big Lots Adds New Apparel Private Brand Weekend Soul
With summer now underway, Columbus, Ohio-based Big Lots is rolling out a newly expanded apparel assortment – its biggest to date – for the entire family. The expansion includes the new private brand Weekend Soul as well as Reebok, One World, and Como Vintage. “There can be no denying that the past 18 months have changed the way we all approach getting dressed in the morning, choosing functional everyday wear that’s comfortable, yet fashionable. We kept this top of mind when deciding to greatly expand our apparel assortment with new brands, styles, and options for every customer,” said
7-Eleven ‘Wines’ Up Summer with Plot + Point
Summertime and the sippin' is easy – with 7-Eleven's new Plot + Point private brand wine. Available in two popular summer varietals, chardonnay and pinot grigio, Plot + Point Wine is packaged in a Tetra Pak container featuring a screwcap top that makes it easy to pack and sip during all summertime activities, from the beach to backyard gatherings. The medium-bodied Chardonnay has aromas of green apple, pineapple and a touch of oak and the pinot grigio varietal is light and crisp, with notes of citrus and flavors of ripe apple and juicy peach. Each California vintage has an ABV
The Home Depot’s CEO Craig Menear Discusses the Retailers Billion Dollar Brands
Last week on June 3, 2021, Craig Menear – Chairman and Chief Executive Officer, The Home Depot and Brandon Fletcher, Alliance Bernstein talked during the Alliance Bernstein 37th Annual Strategic Decisions Conference. During the conversation, the pair discussed the Home Improvement Retailers private brand program. Craig Menear I don't know that we would say that we have the expertise, if you will, within the organization to think about vertical integration at that kind of level. That again, when we set out to look at a longer-term plan for the Home Depot, back in 2015, we said, it's just as important
JCPenney Expands Stylus Private Brand to Men’s Apparel
Late last week JCPenney announced the expansion of its Stylus private brand to include men’s apparel and accessories, complementing the women’s apparel assortment that successfully launched last fall. The styleisure brand extends beyond athleisure or activewear with versatile pieces that customers crave in their multifaceted day. Promoting equal parts style and comfort, the men’s Stylus collection includes quality T-shirts, polos, jogger pants, chinos, hoodies, bomber jackets, and shoes that can be easily mixed and matched for an effortless, put-together look. The new collection is available exclusively at JCPenney in 551 of its 672 stores and on jcp.com. Michelle Wlazlo,
Bed Bath & Beyond Unveils Its Next Wave of Private Brands
Bed Bath & Beyond today announced that it will launch three new Private Brands this quarter, continuing the Retailer's execution of its biggest strategic shift in a generation to rebuild its authority in the $180 billion home market. With the launch of the new Private Brands in the coming weeks, the retrailer will have launched six Private Brands in five months – which is ahead of its previously announced 6-month timetable and in advance of the important Back to College shopping season. The Private Brands that will launch in the coming weeks and be available only at Bed Bath &
Whole Foods Aces Redesign With In-House Team
Whole Foods tapped into the expertise of its in-house design team to execute the highly successful packaging redesign of its 365 by Whole Foods Market brand. The redesign resulted in great feedback from its merchants and customers and was a big factor in the retailer winning the Vertex Award for 2021 Retailer of the Year for the Americas. Three Whole Foods executives outlined the successful redesign process during the virtual My Private Brand Design Summit, in a conversation with Christopher Durham, President, My Private Brand. Updating the 2010 Design The new design, unveiled in 2020, updated a look created for
