Branding
Bed Bath & Beyond Reveals Plans for 8 New Private Brands In 2021
Bed Bath & Beyond announced yesterday the biggest change in its product assortment in a generation, with plans to launch at least eight new Private Brands in fiscal 2021, with six of these being launched sequentially in the first six months of the fiscal year. Marking another major step in its recently announced comprehensive growth strategy, the retailer will launch thousands of new products available only at Bed Bath & Beyond to drive differentiation, preference, and authority in the $180 billion Home market. These Brands will connect with the core customer and category segments across bed, bath, kitchen/dining, storage/organization, and
7-Eleven Launch Serafina Sparkling Mineral Water,
Looking for a bubbly, better-for-you beverage to quench your thirst? Look no further than 7‑Eleven's new private brand sparkling water – Serafina. Imported from Italy, the sparkling mineral water brand was created exclusively for 7‑Eleven and comes in three flavors: Original, Organic Lime and Organic Lemon Ginger with an SRP of $1.79 per 16.9-ounce bottle. For a limited time, thirsty customers can purchase two bottles for the price of one at participating 7‑Eleven locations. Serafina is sourced from a natural Italian spring then carbonated and bottled in the Apennine Mountains. With the sparkling water category expected to reach nearly $60 billion by 2027 and increasing
U.S. Nonwovens Rebrands as Radienz Living
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.9.0" background_size="initial" background_position="top_left" background_repeat="repeat"]U.S. Nonwovens, a North American manufacturer of home and personal care products for the private label and branded markets, announced this week that it has rebranded as Radienz Living. The company, which is headquartered in Melville, NY, operates with more than 1400 employees across nine locations in North America, and manufactures a broad portfolio of products in the home and personal care categories, including disinfecting and antibacterial wipes, facial cleansers, baby wipes, fabric care, and unit dose solutions for laundry and auto dish detergent market. Radienz
SPAR UK Takes a Holistic Approach to Natural
SPAR UK has launched 15 products in their new SPAR Natural private brand range in selected SPAR stores nationwide. SPAR Natural provides a holistic approach to health & wellness to customers seeking better healthcare, healthier lifestyles, natural products, and food intolerance solutions. This innovative range enables customers to make more informed choices and includes pasta, fruit and nut bars, block chocolate, corn cakes, olive oil and soy milk. Amrit Rebello, SPAR UK Senior Brand Manager Amrit Rebello, SPAR UK Senior Brand Manager, said: “One of the top priorities for consumers in 2021 is healthy eating. This includes all
Metro’s Irresistibles Sardines
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]How to showcase a simple and authentic product in a new way? When Canadian grocer Metro approached Pigeon Brands with this new project, the team decided to give a special twist to those simple little boxes of sardines, bringing some fun, with a circus-like inspired colorful approach. Designers played around with the classic engraved illustration, using a touch of vibrant colors that create a bold contrast with the brand’s dark tone. It’s as if the fish were on stage and about to give us a show!
South African Convenience Retailer Quickshop Launches Braai
True to its proud history of innovation and customer service, South African convenience store retailer Engen has launched an exciting new private brand Quickshop & Co. Braai with all products in the range locally sourced and offering good quality at a great price. South Africans have come to expect constant innovation from South Africa’s favorite gas station, which revolutionized the retail petroleum sector with the introduction of the Quickshop convenience store concept in the early 1990s, Woolworths Foodstop in the early 2000s, and Krispy Kreme in 2019, amongst various other convenience partnerships, least of which are the partnerships with leading
The Secret Behind Targets All in Motion
It’s been a year since Target rolled out activewear private brand All in Motion — and what a year it’s been. The brand provided a solution for the whole family at a time when comfort and value were (and still are) so important. As families started spending more time at home than ever before, activewear and loungewear became go-to’s. In just one year, All in Motion became Target's 10th billion-dollar brand, exceeded industry growth and drove market share gains at Target — all while delivering on the retailer's commitment to inclusivity, quality and sustainability. “Our owned brands are truly a
Russia, French Cheese and Montarell
X5 Retail Group, one of the largest Russian retail groups asked agency CBA NVM to develop the new cheese private brand Montarell. The agency was asked to create the name, identity and packaging design for the entire brand. Montarell currently includes 3 types of cheeses: Brie, Camembert, and Goat cheese. First, the agency created with the name, Montarell. A name that sounds typically French but would be at the same time be easy to pronounce in Russian. The design has a craft, premium style that demonstrates the quality of the products with a touch of French colors to remind the
Harvey Nichols Sparkles with Private Brand Christmas Collection
Harvey Nichols new chic, fun, and a little risqué private brand package designs created by Smith &+ Village were something naughty under the Christmas tree for Harvey Nichols. The Christmas Balls range got bigger, with Nutty Balls joining Jingle, Snow and Boozy for the ultimate naughty treat. Gorgeous, keep forever hat boxes cut a dash under the most demanding fashionistas’ trees. The team’s work on the iconic department store’s private brand foodie range means it echoes the brand’s fashion and lifestyle credentials, with products that are inspirational, outstandingly relevant and drop-dead desirable. The ‘fearlessly stylish collection of gifts you can
Waitrose Launches New Holistic Living Private Brand Range
Last week British grocer Waitrose launched a new private brand range designed for Holistic Living - which brings together a number of different health-focused products to help people live a more balanced lifestyle. The new Waitrose Gut Health range is the UK’s first own brand range to have a certified gut health claim. The range of 11 new lines has been proven to help maintain a healthy and balanced digestive system and are a selection of delicious tasting fruity smoothies, juices and kefir products that introduce bacteria to the gut and create an environment where they can prosper. Joanne Lunn, Nutrition
