Research & Trends
New IRI Report Explores Private Brand Recovery Amid Economic Uncertainty
IRI, which recently merged with The NPD Group to create a global technology, analytics and data provider, released a new report exploring trends in Retail-owned Brand (private brand, store brand, private label) products, which have not reached their expected growth amid 2022’s economic uncertainties. The report, "Private Brands: Look Who’s Buying Now," provides an update on the Retail-owned Brand landscape and identifies retailer opportunities to increase demand for their own brand and private brand offerings. "While consumers have historically navigated to store brand products to save money during challenging economic times, we’re seeing that only modest gains have been made
Time is Running Out. Take the Industry Survey Now!
Please Complete our State of the Private Brand Industry anonymous survey Closes Monday, November 28 at 5:00 EST Take the Survey The Velocity Institute is conducting our annual State of the Industry survey of the private brand industry, and I would appreciate your help in making it as useful as possible. This ANONYMOUS research is designed to gauge how retailers, manufacturers, and solution partners view the industry, economy, and future. This project is fielded by our research partner VOCCII and is focused on providing insights about the current State of our business and the opportunities for 2023. To help us
How is the Private Brand Industry Doing? Tell Us Now
We need your help. We have fielded research to the Retail-owned Brand industry about the industry and we need your thoughts. This unprecedented research is designed to speak directly to the industry and gauge how the retailers, manufacturers, and solution partners are viewing the industry, economy, and the future. This project conducted by our research partner VOCCII is focused on providing insights about the current State of the Industry and the opportunities for 2023. As the Velocity Institute, we use the term Retail-Owned Brands – this term is inclusive of private brand, private label, store brands, own brands, our brands,
Opinions Wanted! State of the Private Brand Industry Research
We need your help. We need your Opinions. Please share your thoughts on the State of the Industry by answering the questions in our latest research. This unprecedented research is designed to speak directly to the industry and gauge how the retailers, manufacturers, and solution partners are viewing the industry, economy, and the future. This project conducted by our research partner VOCCII is focused on providing insights about the current State of the Industry and the opportunities for 2023. As the Velocity Institute, we use the term Retail-Owned Brands – this term is inclusive of private brand, private label, store
We need your help. State of the Private Brand Industry Research
Today I am excited to launch the last industry benchmarking survey that Velocity Institute will field in 2022. This unprecedented research is designed to speak directly to the industry and gauge how the retailers, manufacturers, and solution partners are viewing the industry, economy, and the future. This project conducted by our research partner VOCCII is focused on providing insights about the current State of the Industry and the opportunities for 2023. As the Velocity Institute, we use the term Retail-Owned Brands – this term is inclusive of private brand, private label, store brands, own brands, our brands, generic or any
Whole Foods Forecasts Top 10 Food Trends for 2023
This week, Whole Foods Market’s Trends Council unveiled their top 10 anticipated food trends for 2023 in the retailer’s eighth-annual Trends predictions. Yaupon-infused beverages, produce packed pastas, repurposed pulp and climate-conscious callouts are among the food trends expected to rise in popularity in the next year. Each year, the Trends Council – a collective of more than 50 Whole Foods Market team members, including local foragers, regional and global buyers, and culinary experts – compile trend predictions based on decades of experience and expertise in product sourcing and studying consumer preferences, as well as in-depth workshopping with emerging and existing
As Private Brands Grow, Key Growth Strategies Emerge
Late last month FMI—The Food Industry Association released its second installment of 2022 Power of Private Brands, which surveys food retailers and manufacturers about their private brand growth strategies. Retailers report having strong goals over the next two years for their private brand portfolio, with a current average dollar share of 18.2% and an ambitious goal of 22.6% in the next two years. “As the food industry looks toward the future for private brands, they are setting bold targets based on high demand from consumers, “says FMI’s Vice President of Industry Relations Doug Baker. “To reach these goals, retailers and
Kroger 2022 Fall Food Trends
Kroger announced this week the top fall food trends for 2022, which predicts trends, customer behavior and popular items for the upcoming season. With summer at its end, customers are planning for their favorite fall traditions – football games and Halloween. As football season ramps up, customers' top tailgating treats are chips, soft drinks, hot dogs, dips/salsa, and beer. "Our customers' favorite foods change alongside the seasons," said Juan De Paoli, vice president of Our Brands at Kroger. "This year, we know customers are experiencing an ongoing inflationary environment. We continue to do all we can to ensure our customers
Daymon Retail Insights Reveals ‘JOYment’ Megatrend
In their latest Daymon Retail Insights report, the team from Daymon explored how retailers are seeking to cultivate memorable experiences for consumers, providing joy, fun and escapism while also fitting into their daily routines – a megatrend known as ‘JOYment’. The report explores the three different journeys that JOYment can take in terms of consumer engagement, starting with one of humanity’s most basic needs. Seeking Comfort In a stressful world, consumers seek comfort in familiar routines and habits, many of which are driven by the products that they use daily. This can be interpreted in many forms – flavors that
IRI Releases Latest Insights on Food Inflation and the Consumer
Information Resources, Inc. (IRI), which recently merged with The NPD Group , today released new insights about food inflation and its impact on consumer shopping behavior. The insights leverage the latest point-of-sale data for July 2022 and include data covering all U.S. food channels, including e-commerce. July’s data shows that prices of consumer goods remain elevated across categories. Prices for food at-home rose 1.2% from the end of June to the end of July, and 14.4% year-over-year as of July 31. In June, at-home food prices rose 1.2% versus May, and 13.7% year-over-year as of June 30. “Consumers are responding
