Ikea & Pizza Hut Pizza, Meatball and Tables
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Ikea in Hong Kong and Pizza Hut have cooperated on a new private brand flatpack table designed to mimic the plastic pizza box separator and a complimentary pizza that features Ikea private brand meatballs. Call it innovation or marketing stunt the move shows Ikeas playful willingness to disrupt with private brand.
The SÄVA table and meatball pizza are available in Hong Kong for a limited time.
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About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
