Price Rite Marketplace is now offering shoppers a greater selection of Vertex Award-winning items with the latest private brands products to hit its store shelves – Bowl & Basket and Paperbird. Bowl & Basket foods pair thoughtfully selected ingredients at a budget-friendly price, while Paperbird offers a new line of affordable, effective and beautifully designed household products that look as good as they clean.

Price Rite first welcomed Bowl & Basket and Paperbird products late in 2019, and now more than 150 products are available at the store. Bowl & Basket selections include everything from great-tasting salty snacks, including Kettle Chips, to kitchen staples such as milk, eggs, coffee, pasta, water and new ice cream flavors just in time for summer. Paperbird offerings at the store include paper products such as napkins and paper towels, as well as sponges.

As the rollout of the new brands continues, Price Rite Marketplace will expand to categories such as sparkling water over the next several months. By the end of 2021, hundreds of Bowl & Basket and Paperbird (Wakefern) products will be available at Price Rite Marketplace.

“The addition of Bowl & Basket and Paperbird to Price Rite Marketplace shelves gives our shoppers an amazing selection of products at the accessible prices we’re known for,” said Jim Dorey, president of Price Rite Marketplace. “We’ve just completed an extensive  rebranding of all our stores and these new brands are the next step in delivering innovative, high-quality and exciting products to our shoppers at a great value.”

Several years in the making, the two new brand lines have a modern, upscale aesthetic, with quality that is equal to or better than national brands. The new products meet rigorous quality assurance criteria and have a consistent look and feel that makes it easier for customers to find them across store aisles.

The introduction of Bowl & Basket and Paperbird follows the successful debut of the Wholesome Pantry brand at Price Rite Marketplace in July 2017 and includes the Wholesome Pantry Organic line and Wholesome Pantry free-from line of products.

To learn more make sure to join us at Velocity Global: the My Private Brand Virtual Conference August 4-5 when Chris Skyers, Vice President of Own Brands for Wakefern presents “Wakefern’s Own Brands Transformation”