Continente Grown Continente Bio

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To meet consumer demand for products of biological origin (natural and organic), the Sonae MC owned Portuguese hypermarket Continente is expanding its Continente Bio private brand. The brand currently carries more than 100 products. The private brand will be featured in Continente, from June 30 to July 12, with a dedicated promotional campaign, in stores and online, with direct discounts that can reach up to 25%.

Continente Bio private brand products are produced from the best natural ingredients from certified organic production, which combines the best and most sustainable environmental practices, with the most demanding animal welfare standards.
Featured Bio Products:

Organic Eggs Continente Bio 1 / 2dz
Almond Beverage Continente Bio 1l
Coconut Oil Continente Bio 500ml
Tortitas Corn Continente Bio 130g
Organic Tofu Continente Bio 400g
Coconut Sugar Bio Continente Bio 500g
Quinoa Continente Bio 500g
Granola Crunchy Red Fruits Continente Bio 375g
Thin Whole Oat Flakes Without Gluten Continente Bio 400g
Natural Yogurt Continente Bio 4 125g

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To learn more, join us at Velocity Global: the My Private Brand Virtual Conference August 4-5 when Tania Raquel Lucas Business Unit Director- Private Label, Sonae Modelo Continente presents “Continente: our journey to sustainability.”

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August 4-5, 2020

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By Christopher DurhamPublished On: July 1st, 2020Tags: continente, R-BASIC, R-PRO, Sonae MC, SP-BASIC, SP-PLUS, SP-PRO

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.