Brandless Returns!

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Over the last few months, the remnants of the failed online retailer Brandless has been working day and night to bring the retailer back to life.

The resurrected company continues its dedication all private brand high-quality everyday essentials at an incredible value. Over the next few months, new items will be added to the range.

According to their announcement:

“As we continue our journey, we want to say thank you! Thank you for trusting us, thank you for being a part of our community, and thank you for your continued love, feedback and support.”

And to celebrate the relaunch the retailer is giving away freebies at for every spend level.

This is a project I would love to see succeed, lets hope they can avoid the aggressive investors and pitfalls of their last incarnation.,

The era COVID should be the perfect incubator for a 100% private brand retailer.

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By Christopher DurhamPublished On: August 9th, 2020Tags: BRandless, R-BASIC, R-PRO, SP-BASIC, SP-PLUS, SP-PRO

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.