Hy-Vee Pours Up Private Brand Kombucha
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Midwestern grocer Hy-Vee has introduced a new range of private brand Kombucha. The fermented beverage is made from tea, sugar, bacteria, and yeast. The final product is a slightly sweet, tart, and slightly vinegar-tasting carbonated drink.
The Hy-Vee line includes 5 flavors: Pineapple Passionfruit, Ginger, Mango, Raspberry Lemon Ginger, and Watermelon Cherry Lime. Each bottle contains between 35-70 calories per 16 fl. oz. serving. Sugar is essential for a healthy kombucha because it feeds the bacteria and yeast cultures. Each bottle contains anywhere from 4-10 grams of total sugar but only 4 grams of added sugar and 18 grams of carbs.
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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