Amazon Launches Presto! Private Brand Refillable Cleaners
[et_pb_section fb_built=”1″ _builder_version=”4.6.1″ _module_preset=”default”][et_pb_row _builder_version=”4.6.1″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.1″ _module_preset=”default”][et_pb_text _builder_version=”4.6.1″ _module_preset=”default”]
Amazon has introduced a new range of private brand Presto! Refillable Cleaners. The line is the private brand’s first sustainability-focused product launch. Each product implements a reusable bottle with concentrated refill packs – the combined system allows the retailer to reduce the product size by 98%, weight by 99%, and plastic use by 94% all while eliminating prep, damage, and leaks that can ruin the traditional cleaning product experience.
The brand includes:
- All-Purpose Cleaner, Starter Kit and Refills
- Glass Cleaner, Starter Kit and Refills
- Bathroom Cleaner, Starter Kit and Refills
- Variety Pack, Starter Kit and Refills
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
