Gelson’s to Debut Four New Private Brand Wines

With the Holidays around the corner, Southern California greocer Gelson’s is uncorking four new bottlings in its exclusive private brand collection of Gelson’s Wines, all produced through its ongoing collaboration with one of their winemakers, Julien Fayard who was named 2016 “Winemaker of the Year” by Wine Spectrum. The four stellar wines will be available at all 27 Gelson’s locations across the Southland.

“We feel very honored to work with Julien again. He is a renowned winemaker with an outstanding reputation from his early work with Lafite Rothschild and Smith Haut Lafitte in his native France, to the last dozen years earning respect across Napa Valley,” said John Bagan, Chief Merchandising Officer for Gelson’s.   “We are constantly seeking out the best products from the best producers, and are excited that Gelson’s will continue to make superior quality wines from Julien available exclusively to thousands of our wine-loving customers across Southern California.”

Gelson’s customers will have the opportunity to meet and participate in a virtual Zoom wine presentation with the highly respected winemaker Fayard on November 10th at 6 pm. RSVP at gelsons.com/julien. Fayard will share his thoughts, vast experience, and knowledge. Marking his third collaboration with Gelson’s,  Fayard said, “It has always been my goal to produce exceptional wines, and that striving for excellence in all areas resonates with the long history of Gelson’s and a customer who appreciate the finest products.”

The new wines include:

Reserve Cabernet Sauvignon Coombsville 2018

Created exclusively for Gelson’s by Julien Fayard, this splendid single-vineyard Cabernet Sauvignon boasts classic Bordeaux style.  It is traditionally fermented (temperature-controlled in a stainless-steel tank) and aged for 22 months in new French oak barrels. Dark ruby in color, the wine is full-bodied and complex. Enticing aromas of ripe blueberry and blackberry lead to a robust blackberry palate with hints of cedar and spices balanced by silky tannins. The finish is long, smooth, and delicious.

Reserve Cabernet Franc Oakville 2018

The grapes in this impressive single-vineyard Cabernet Franc are traditionally fermented (temperature-controlled in a stainless-steel tank) and aged for 22 months in new French oak barrels, yielding a vibrant ruby color and tempting aromas of ripe cherry and spices. In addition to plush flavors of blueberry, blackberry, sweet red cherry, and cedar, the elegantly layered palate offers full-body, silky tannins, and satisfying depth.

Reserve Sauvignon Blanc Rutherford 2019

The grapes in this Sauvignon Blanc are whole-cluster pressed and aged in stainless-steel barrels, resulting in a wine that’s light blonde in color, boasting creamy texture, and an amazing mouthfeel with brisk acidity. Accents of pear and apricot flavors flow into a refreshing, refined finish.

Red Cuvée Napa Valley 2018

This delectable Red Cuvée, expertly blends Cabernet Sauvignon, Cabernet Franc, and Syrah for a wine of bold yet measured character. The grapes are traditionally fermented (temperature-controlled in a stainless-steel tank) and aged for 22 months in French oak barrels. Pleasing aromas of ripe cherry, blackberry, and subtle flint accompany a richly textured, full-bodied palate with silky tannins. Dark fruit and earthy notes define the exquisite taste.

Gelson’s debuted its first branded collection of fine wines three years ago with four Santa Barbara reds (Pinot Noir, Grenache, Syrah, Sangiovese) and one white (Chardonnay), created exclusively for Gelson’s by local winemaker and Wine Spectator Grand Award winner Doug Margerum.

By Published On: October 29th, 2020Tags: , , , , ,

Share This Incite!

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

2024 EVENTS

TICKETS, SPONSORSHIPS & EXPO BOOTHS NOW AVAILABLE

VELOCITY
CONFERENCE + EXPO

CHARLOTTE, NC

MAY 13-15, 2024

VELOCITY
EUROPE 2024

FREE VIRTUAL SUMMIT

JUNE 27, 2024

VELOCITY
SUSTAINABILITY SUMMIT 2024

PHOENIX, ARIZONA

OCTOBER 22-23, 2024

VELOCITY
BOLD BASH 2024

CHICAGO, IL

NOVEMBER 18, 2024