Ree, Patti & Jamie in the Walmart Cookshop
[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]There’s only so much grilled cheese you can make.

Walmart continues to innovate and engage its shoppers with new and exciting services and private brand products. The latest example is Walmart Cookshop, a 17-episode online interactive video series rolling out in 2020. Guest chefs and celebrity cooks include Jamie Oliver, Ree Drummond “The Pioneer Woman”, and Patti LaBelle.

The series will help home cooks make delicious dishes more nutritious with simple recipe additions tailored to each cook’s taste which of course include Walmart private brands like Great Value and Sam’s Choice. Powered by eko’s interactive video technology, the new series is an interactive and shoppable video hub for home cooks.

The series will include the themed segments:

  • Create Your Own: Tasty
  • Over the Top with Patti LaBelle
  • Set the Table with The Pioneer Woman
  • Veggie Boost with Jamie Oliver
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By Published On: November 17th, 2020Tags: , , , , ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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