Target Breezes into Summer with New Future Collective with Alani Noelle Collection

In 2022, Target launched Future Collective, a first-of-its-kind apparel, and accessories Retailer-owned Brand (private brand) featuring collections in partnership with a rotating roster of style and cultural influencers with diverse points of view in fashion. From Kahlana Barfield Brown’s streetwear-inspired style to maximalist fashion from Gabriella Karefa-Johnson, Future Collective offers a new style story and aesthetic with each collab, along with new and on-trend options. And now Target is continuing this momentum with their latest partner, Brooklyn-based fashion creative Alani Noelle.

“Our guests have embraced the on-trend styles found in Future Collective, and we’re proud to introduce our third partner, Alani Noelle,” says Jill Sando, executive vice president and chief merchandising officer, Target. “Alani’s collection reflects her fresh and expressive take on fashion and captures the spirit of summer with bold pieces that allow our guests to celebrate themselves. Through this partnership, we’ll continue giving our guests what they love most about Target: joyful and stylish designs at an incredible value.”

Summer’s looking so good

From start to finish, Future Collective with Alani Noelle showcases the spirit of summer and the playful and bright vibes of the season, with vivid colors and a mix of bold, tropical prints inspired by Alani’s Puerto Rican heritage. “Representation is an important factor in this collaboration — my Puerto Rican upbringing directly influenced my sense of style, and it was important to me that I could celebrate that throughout this partnership, especially through expression of color,” she says.

With nearly 90 warm-weather-ready staples like skirts, dresses, shorts, and tops in an inclusive size range of XXS-4X and 00-30, and with prices starting at $15 (and most items under $35), there’s something for everyone. Alani’s personal favorites? The sleeveless collared denim mini dresssleeveless crochet fringe maxi dresses , and the matching cutout blazer and relaxed trouser shorts.

“This entire collection features versatile pieces in bright, joyful colors that you can easily mix and match and get creative with — just remember to have fun with it,” she says.

Celebrating diversity

Future Collective with Alani Noelle is one of the many ways Target commits to diversity, equity, and inclusion. Supporting and partnering with entrepreneurs, creators, and designers with diverse backgrounds and perspectives helps the retailer deliver an assortment that meets shoppers’ needs and makes them feel seen, welcomed, and valued.

And there’s more to come … the collection will refresh with new items throughout the summer.

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By Published On: May 8th, 2023Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.