Williams Sonoma Celebrates the Holidays with Vintage Tins
[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]For Williams-Sonoma, and their customers, the arrival of the holidays means the return of their signature private brand holiday confections. Packaged in vintage-inspired tins, the Williams-Sonoma confections are often listed as top sellers at year’s end. The collectible tins have been newly designed by agency Pavement to fit right into this nostalgic look. The designs for both the Brittle Trio and Merry & Bright Sweet and Sour Gummies were inspired by the typography and colors from vintage mid-century candy tins. The intent is to make this line feel special, collectible and giftable.

The holiday gummies are bite-size treats bursting with tangy tastes and festive colors. The Mini Licorice Candy Canes have a creamy filling, the Red & Green Sour Spheres have cherry and apple centers, and the Sour Stars and Sour Santas have a crunchy finish with the juicy flavors of sour apple and sour cherry.

The sweet-and-salty brittles get their irresistible character from the world’s finest ingredients, including roasted Georgia peanuts and premium spirits. Handcrafted by master confectioners in California’s Napa Valley, they’re made in small batches and cooled on a marble table – a traditional technique that ensures optimal flavor and crunch. A great gift, these brittles are also perfect for sharing at family celebrations.[/et_pb_text][et_pb_gallery gallery_ids=”75317,75316,75315,75314,75313″ fullwidth=”on” _builder_version=”4.7.7″ _module_preset=”default”][/et_pb_gallery][/et_pb_column][/et_pb_row][/et_pb_section]

By Published On: December 15th, 2020Tags: , , , , ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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