CVS Invites Shoppers to Pick the “Best of our Brands”
CVS Pharmacy has invited its customers to weigh in on their favorite Private Brand products. The retailer has introduced its inaugural Best of Our Brands awards, which allows shoppers to vote online for their preferred beauty, snack, and health/wellness private brand products.
Voting is open through January 24 in 13 categories. Categories include Favorite Immunity Support Product, Favorite Self-Care Essential, Favorite Beauty Buy, Favorite Sleep Support Staple, and Favorite Better-For-You Pantry Staple that highlights CVS Health’s Private Brand portfolio, Live Better, Gold Emblem, Gold Emblem abound, GSQ by Glamsquad, pop•arazzi, and CVS Health.
Vote here. The company said that results will be announced in February.
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
