True to its proud history of innovation and customer service, South African convenience store retailer Engen has launched an exciting new private brand Quickshop & Co. Braai with all products in the range locally sourced and offering good quality at a great price.

South Africans have come to expect constant innovation from South Africa’s favorite gas station, which revolutionized the retail petroleum sector with the introduction of the Quickshop convenience store concept in the early 1990s, Woolworths Foodstop in the early 2000s, and Krispy Kreme in 2019, amongst various other convenience partnerships, least of which are the partnerships with leading rewards programs, eBucks and Clicks Clubcard.

Engen’s General Manager: Retail, Seelan Naidoo.

“Constant innovation is a key driver for Engen, which is why we are extremely excited to launch Quickshop & Co., our private label range which is authentically South African and offers exceptional value and convenience,” says Engen’s General Manager: Retail, Seelan Naidoo.

“The range of proudly South African products is available at participating Engen Quickshop stores including a braai range, which many South Africans are already enjoying this summer.”

The braai range includes the essentials needed for a perfect braai, including briquettes, firelighters, sauces and spices, paper straws, serviettes, light and heavyweight foil, sea salt and black pepper, utensils, serviettes, water (Sparkling & Still), plates, and cups, and a Birchwood Cutlery range.

Customers can choose between four marinade flavors – barbeque, spicy, sweet & sticky, and sweet chilly – all of which are ideal for basting or as a marinade for chicken, chops, steak, and ribs. The full seasoning range is gluten and preservative-free, with no added MSG or food colorants. 

“Our authentically South African private label Quickshop & Co. range offers exceptional value and convenience for our customers as well as recyclable and sustainable packaging. Research has shown that our customers are cost and value-driven and we have taken great care to offer them locally produced products that are sourced from within each surrounding province,” adds Naidoo.

For example, Quickshop & Co. sparkling and still water (500ml,1l, 5l) is sourced close to Matjiesfontein in the Karoo. The area is one of the richest sources of pure mineral water because approximately 170 meters below ground are rock formations that naturally filter and mineralize water, delivering a pure, crisp taste with a silky feel in the mouth. This special spring is hidden from all city pollutants and contamination and is both delicious and nutritious for the whole family.  

Quickshop & Co. briquettes are made from Namibian intruder bush, which is harvested to return grassland to its original state. Due to the properties of this invader plant, these quality briquettes can be produced with long-lasting burning properties and provide a clean-burning braai with a woodsmoke flavor.

While Engen continues to have the largest service station footprint in South Africa, the company’s constant innovation and customer service focus places it ahead of the pack in brand recognition and loyalty across all audiences.

Staying relevant and placing the customer at the very heart of the business is an over-arching priority for Engen, which means the company continues to invest great effort into remaining an attractive stop-over for motorists.

“Some exciting plans ahead include the launch of the Quickshop & Co. biltong, dried fruit and nuts range in February 2021.”

To remain a compelling, top of mind destination for fuel and convenience needs, Engen maintains a firm focus on consistently invigorating the Engen brand and its associated offerings.

Comments Naidoo: “It’s about never standing still, and continually seeking relevant and innovative ways to meaningfully impact our customers lives.”

While pumping over 1 in every 4 liters of petrol purchased in SA, and with over 149 million customer visits to their forecourts and 177m customer visits to their convenience stores in 2019, Engen is also continuing to woo customers by increasing its industry-leading service station footprint and continually growing its share of the local fuels and convenience market.

“The launch of our ground-breaking Engen 1app earlier this year, which conveniently offers motorists a contactless way to pay, has also been very well received as it provides a safer customer service experience, as there is no touching of devices, cards or cash required.

“Now our new private label brand aims to provide quality, value, and variety that our customers can trust while on the move,” he adds.