Imperfect Foods Extends Series D To $110M to Help Grow Private Brand

San Francisco, CA-based sustainable online grocer Imperfect Foods, announced its Series D commitment will total $110M, a $15M increase from the previously-announced January commitment of $95m. The Series D round now includes two new investors, private markets investment management firm Hamilton Lane and Blisce. Led by CEO Philip Behn, Imperfect Foods is a grocery delivery platform on a mission to eliminate food waste via scheduled weekly deliveries.

The retailer plans to use the funds to increase production capacity, accelerate its private label program, improve the shopping experience, and support farmers, suppliers and communities who are core to the business.

In 2020, the company’s sourcing strategy saved over 50 million pounds of food and avoided over 20,000 tons of carbon dioxide, with their last-mile delivery model avoiding another 12,000 tons of carbon dioxide emissions. In addition, Imperfect Foods diverted more than 70% of its material waste from landfills.

By Christopher DurhamPublished On: February 10th, 2021Tags: Imperfect Foods, R-BASIC, R-PRO, SP-BASIC, SP-PLUS, SP-PRO

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.