United Dairy Farmers & Taft’s Brewing Co. Partner to Debut Milkshake IPA

Taft’s Brewing Co. and Ohio, Kentucky and Indiana-based convenience retailer United Dairy Farmers (UDF) join together in a delicious mashup with their brand-new private brand UDF Milkshake IPA. Brewed with heaps of hops, lactose, oats and flaked wheat for a refreshing and hoppy twist on a Cincinnati classic. This new beer will be available at all major and independent retailers, including your favorite local UDF location, in Greater Cincinnati, Columbus, Dayton, Northern Kentucky, and beyond beginning the week of April 5.

Taft’s will be hosting an exclusive first taste of this beer on Saturday, April 3rd at their Taft’s Brewpourium location. Beer lovers must secure a ticket via this link ($6, the cost of the pint) to be one of the first to try this new collaboration brew. Tickets will be limited to only 50, so Taft’s encourages you to secure your pint quickly.

We did not want to miss out on a fun opportunity for UDF to collaborate with Taft’s on a signature product.  So, when we learned about the novelty of Milkshake IPAs, we were all in,” said Jay Scherer, Alcohol Beverages Category Manager at United Diary Farmers, Inc.

“What better way to kick off the incoming warm weather than with an ice-cold UDF Milkshake IPA? We’re excited to partner with local favorite United Dairy Farmers to bring an adults-only twist to a classic Cincy beverage,” said Dave Kassling, Managing Partner at Taft’s Brewing Co.

Taft’s Ale House and Taft’s Brewpourium will be hosting a variety of events throughout the month of April to celebrate the collaboration, including a milkshake pint night, mixology class and a themed brunch.

By Published On: April 1st, 2021Tags: , , , , ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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