7-Eleven Japan Releases a new anime miniseries on YouTube

7-Eleven Japan’s latest promotional campaign promises that extraordinary moments can be found on the most ordinary days – as demonstrated in the world’s largest convenience retailer’s new animated miniseries, ‘Rainbow Finder.’ Each short episode (less than two minutes) is essentially a commercial which features 7-eleven private branded product. The short films have the polish and the compassion of some of the most beloved uplifting anime films – and viewers have flocked to watch.

The collection of videos have more than 10 million views and counting. The campaign is a collaboration with the respected Japanese studio The Answer Studio, and the episodes are directed by former Walt Disney Animation Japan director Hiroshi Kawamata.

https://youtu.be/awEICAXku6A

https://www.youtube.com/watch?v=0mMEeoLcCNg

By Christopher DurhamPublished On: April 5th, 2021Tags: 7-eleven, R-BASIC, R-PRO, SP-BASIC, SP-PLUS, SP-PRO

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.