Formerly Custom Foods, the “new” Custom Bakehouse name better reflects the 27-year-old company’s focus on its emerging direct-to-consumer lines of mixes that make homemade baking easy for today’s discerning consumer: Marie Callender’s Corn Bread, the newly-expanded Sticky Fingers Bakeries, and the recently launched Shine Bakehouse.

The new name also pays homage to the company’s legacy business as a private label co-packer of a wide variety of baking mixes, drink mixes and other products for commercial, food service, and retail customers.

In addition to the corporate rebranding, Custom Bakehouse launched an integrated corporate website – www.custombakehouse.com — providing direct-to-consumer capability. In addition to availability via Amazon.com, Walmart.com, Cost Plus World Market, and other retailers, this gives consumers more options to shop the Custom Bakehouse family of brands, including its new Shine Bakehouse line of convenient, protein-packed pancake, muffin and dessert mixes, which launched this summer.

“As we embark on this journey as Custom Bakehouse, we bring along our longstanding commitment to producing high-quality, great-tasting mixes that align with consumer trends,” said Randy Newbold, President & Chief Executive Officer, Custom Bakehouse. “By unveiling our new name and exciting new Shine Bakehouse line of plant-based protein baking mixes, we are signaling that Custom Bakehouse is poised for unprecedented growth.”

Founded in California in 1994, Custom Bakehouse built its business – and reputation – as a private label co-packer for multiple premium retail and specialty brands. While continuing to grow the commercial side of the business, the company has in recent years also carved out a niche in the direct-to-consumer space, with its acquisitions of Marie Callender’s Corn Bread and Sticky Fingers Bakeries in 2018.

Added Newbold: “Building on our longstanding competencies in custom food formulation and industrial blending, Custom Bakehouse has successfully expanded into the direct-to-consumer marketplace, too. As we grow, we are committed to using high-quality ingredients, carefully sourced and creatively crafted, to provide an indulgent experience that consumers can feel good about … just as we always have.”