Walmart, continue to focus on growing their fashion assortment of exclusive, elevated Brands that offer customers quality, on-trend and accessible style at an incredible value. They recently celebrated the one-year anniversary of their Free Assembly Retail Brand launch for women and men — a key addition to their assortment of exclusive, elevated brands, which also include Scoop, Sofia Jeans by Sofia Vergara and ELOQUII Elements. Free Assembly, which is designed by the retailer’s stellar in-house design team, offers effortless and elevated style essentials without the elevated price tag. On Friday Deanah Baker, SVP, Men’s, Kids, Shoes, Walmart U.S. announced the introduction of Free Assembly Kids on the official Walmart Blog.

At its core, Free Assembly is all about delivering approachable designs, quality fabrics, modern silhouettes and fashion-forward details. The inaugural Free Assembly Kids collection, which includes nearly 50 different styles in sizes ranging from 5–18 and priced between $6–$36, offers foundational wardrobe staples with all colors, prints, fabrics and silhouettes designed to work together. A few highlights from the launch collection include:

• Classic Plaid and Bandana Prints — Plaid is one of fall’s most classic prints and we’re showing standout ways to style it through a Plaid Flannel Shirt ($14) for boys and an Oversized Plaid Flannel Shacket ($16) and Smocked Dress with Puff Sleeves ($18) for girls. We are also offering several items in the ever-popular bandana print including a Pullover Hoodie ($18) for boys and Drop Shoulder Hoodie Dress ($15) for girls.
• All About Athleisure — Athleisure has become a fundamental part of everyone’s wardrobe, and we are introducing a variety of stylish, yet comfortable, pieces this fall including a Graphic Hoodie ($18), Fleece Bomber Jacket ($20), Fleece Cargo Pants (2-Pack) ($36) for boys and a Zip-Up Hoodie ($15) and True Waist Fleece Joggers ($13) for girls. We also leaned into the popularity of cropped silhouettes for girls with the Wide Leg Cropped Sweatpants ($14) and Short Sleeve Cropped Tee ($6).
• Coordinated Looks — For girls, we are all about the monochromatic and are offering a Mock Neck Fleece Sweatshirt ($13) and the aforementioned wide leg sweats. (For this set, we embroidered “we are the future” on the back, for some added inspiration.) For boys, we are leaning in on color blocking with a Mock Neck Quarter Zip Sweatshirt ($18) and matching Color Block Joggers (2-Pack) ($32).
• So Much Faux Sherpa — We expect faux Sherpa to be everywhere this fall and have embraced the trend. For girls, we are offering a Faux Sherpa Parka Jacket ($25) in a knee-length silhouette with contrasting colors. And, for boys, we have the Faux Sherpa Zip-Up Jacket ($25), as well as the Mock Neck Faux Sherpa Vest ($25).

Walmart designed Free Assembly Kids to seamlessly complement the adult collection with many of the above trends like athleisure, plaid and cropped silhouettes being explored in the latest drop for men and women as well (you can find the fall collection for men and women here). And, just like the adult line, Free Assembly Kids is made with a commitment to sustainability – several pieces in the fall collection include organic cotton or recycled polyester.

Walmart has received great feedback from customers on our expanding fashion options for children, including the recently introduced Justice assortment for tweens and Wonder Nation, which offers fun and comfortable basics and trend pieces for kids sizes 4–18. Free Assembly Kids will now be a key part of their children’s apparel assortment with new collections released seasonally.