Albert Heijn expands Streeckgenoten Local Product Range

Dutch grocer Albert Heijn is adding new local products to its Retail Brand range Streeckgenoten. 14 new cheeses will be added and Albert Heijn will be working with nine new cheesemakers, including the Limburg cheese makers Tebben, who make the striking newcomer buffalo mozzarella from Dutch buffalo dairy.

Albert Heijn places a strong emphasis on selling locally made specialty products, thereby reducing the distance farm to fork. The grocer works with 86 local butchers, bakers, and cheesemakers under the name Streeckgenoten, to offer more than 250 products.

Streeckgenoten products are made locally, ensuring regional cheesemakers are given a place on the shelves both in-store and on the ah.nl online platform.

The cheese assortment will be expanded to include: brie from Alphen, beer cheese from Rhenen, Brabant truffle cheese, Brabant blue-veined cheese, Utrecht red, Double Dutch from Rhenen (cow and goat cheese), Fryske young matured slice, Stolwijker matured slice, Frisian Riperkrite Tsiis slice, and goat cheese with Italian herbs from Ouddorp.

Albert Heijn is highlighting its real buffalo mozzarella, made from Dutch buffalo milk, which is now available in more than 600 stores. Milk used to make the buffalo mozzarella is sourced from buffaloes that graze all around Venlo, around the factory. The Tebben brothers follow Italian traditional cheese-making processes for its bocconcini – mini balls of buffalo mozzarella.

By Published On: October 5th, 2021Tags: , , , , ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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