Stop & Shop Partners With Boston Bruins David ‘Pasta’ Pastrňák to Launch Limited Edition Penne

Stop & Shop today announced that it has teamed up with seven-year Boston Bruins’ right wing David Pastrňák, to launch a limited-edition Retail Brand penne pasta. The black and gold collectible box features a photo of Pastrňák in his signature goalscoring stance and is now exclusively available at select Stop & Shop store locations across Massachusetts, Rhode Island, and Connecticut, while supplies last. Retailing for 88 cents in honor of Pastrňák’s jersey number, a portion of the proceeds from each 16 oz. box sold will go toward supporting pediatric cancer research and care at the Dana-Farber Cancer Institute and the Jimmy Fund. In addition, Pastrňák will work with Stop & Shop to donate pasta to children in need in his native Czech Republic.

“Pasta is a not only a pre-game favorite for David, but it’s also a fan-favorite for so many of our customers as an easy weeknight meal for their families,” said Gordon Reid, President of Stop & Shop. “We know our shoppers will enjoy making pasta recipes at home while cheering on David and the Boston Bruins this season, and we thank David for partnering with us to support the life changing work at Dana-Farber Cancer Institute and the Jimmy Fund.”

While he’s known for being a contender on the ice, Pastrňák is widely recognized for his sense of humor, lightheartedness, and love for pasta, earning him the clever nickname, ‘Pasta’, by his fans. A top scorer for the Boston Bruins, Pastrňák’ is a co-winner of the Maurice “Rocket” Richard Trophy for leading the NHL in goals during the 2020-2021 season. At just 25 years old, he is heading into his eighth NHL season with 200 goals and 427 points under his belt, all with one of the top teams in the league.

“For years, my fans have asked me what I eat before a game and it’s always my favorite meal, pasta Bolognese,” said David Pastrňák, Boston Bruins right wing. “I’m excited to team up with Stop & Shop so fans can make delicious pasta meals at home while supporting Dana-Farber Cancer Institute and the Jimmy Fund.”

Stop & Shop has a long-standing partnership with the Dana-Farber Cancer Institute and the Jimmy Fund. Recognized as the institute’s largest corporate donor, Stop & Shop has provided more than $73 million over the last thirty years. Stop & Shop has supported Dana-Farber’s Pediatric Brain Tumor Clinic and research program, which has led to improvements in pediatric cancer care that continues to impact the lives of children all over the world.

“We are so grateful for the unwavering support that we have received from Stop & Shop and are excited to partner again on this new campaign with David Pastrňák,” said Alexa Woodward, Assistant Vice President, Corporate Partnerships for Dana-Farber Cancer Institute and the Jimmy Fund. “Efforts like this help enable Dana-Farber Cancer Institute to continue to provide outstanding patient care and push forward in our search for a cure.”

To celebrate the launch of the private brand pasta, Stop & Shop and Pastrňák are also partnering with 98.5 The Sports Hub to thank New England hockey moms for everything they do. Beginning October 5 and running until April 8, 98.5 listeners and Bruins fans can visit http://www.985thesportshub.com/contests to nominate their favorite mom in 88 words or less by sharing why she is the best hockey mom. Eight moms will be selected to win two tickets to attend a Bruins home game in April in the 98.5 suite and a chance to meet Pastrňák after the game.

By Published On: October 5th, 2021Tags: , , , , ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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