U.S. Data, analytics, and technology provider SPINS, and accounting and consumer engagement software provider Cornerstone for Natural have partnered to enhance Cornerstone’s ELI Code and Smart Shelf Tag solutions. Smart Shelf Tags are retail shelf tags equipped with patented ELI Codes, that when scanned by a smartphone, display rich and exciting digital content such as videos, PDFs, web content, images, and product content & attributes to engage and educate in-store shoppers. Smart Shelf Tags also support retailers by providing an effective and inexpensive way for suppliers to train their retailer’s in-store associates to help make them more knowledgeable and passionate about the products they sell.

Cornerstone will incorporate SPINS Product Intelligence data to its solution to help retailers easily implement Smart Shelf Tags for their Retail Brand products and to equip suppliers with a cost-effective solution to add advanced product content to their ELI Codes.

“SPINS is excited to be partnering with Cornerstone on this innovative solution,” says Jay Lovelace, Chief Commercial Officer at SPINS. “Retailers know their success comes from differentiation, and that’s what their passionate customers are looking for. Smart Shelf Tags help retailers predict and provide dynamic product assortments that meets their shopper’s dietary needs, health goals, and so much more.”

“We are thrilled to have SPINS as a partner in this exciting endeavor,” says David Williams, Cornerstone’s EVP of Business Development. “Our goal is to continue adding value to our Smart Shelf Tag solution, integrating SPINS Product Intelligence data to our offering allows retailers and suppliers alike to upgrade the content displayed on their Smart Shelf Tags instantly, inexpensively, and effortlessly.”