Target Celebrates the Holidays with Retail Brands

Target has spun up all kinds of fun indulgences to turn any moment into something extra special, like hot cocoa drink bombs (perfect for stocking stuffers, gifts or a go-to winter treat), Good & Gather Plant Based Oatmilk Holiday Nog (a dairy-free twist on a holiday favorite) and the retailers largest gingerbread house assortment ever (the perfect family-friendly holiday activity, starting at just $2.99).

What to wear, you ask? Family PJs are back for a fun night in and perfect family photo op (don’t forget your pup!), or, for festive occasions, coordinating mom-daughter sweaters and crushed velvet pants. Now that’s cozy comfort!

Holiday joy for all

To truly make sure Target has something for everyone, the retailer has tapped some amazingly-talented partners and brought in even more awesome brands. This holiday, you’ll find Black-owned or -founded brands across the assortment, including new Opalhouse with Jungalow home décor items, exclusive kitchen appliances from CRUXGG by Ghetto Gastro, beauty brands like Mented, and, just in time to toast the holidays, adult beverage offerings like McBride Sisters Sauvignon Blanc White Wine.

For those final touches, they have partnered with Black and diverse illustrators Bea Jackson, Loveis Wise and Kaylani Juanita to create three delightful Wondershop giftwrap collections that will make wrapping gifts pure joy. It’s one more way the retailer is advancing their REACH and Target Forward efforts, from our commitment to spend more than $2 billion with Black-owned businesses to leading the way in creating and curating inclusive brands.

And because the little details matter in a big way, their holiday characters come in a diverse range of skin tones, like our adorable Threshold Santa bowl, ornaments, and more.

By Published On: November 16th, 2021Tags: , , , , ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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