Aldi Launches Fashion Retail Brand Winter Collection

Aldi UK is unveiling a winter fashion Retail Brand collection. The range follows the discount grocers’ first loungewear collection earlier this year, and they are even bringing back the customer favorite Aldimania Hoodie from the range – which was previously worn by pro boxer and reality star Tommy Fury – and sold out in minutes when it first went on sale in April.

Also included in the new collection is Aldi’s take on the Christmas jumper(sweater) – with designs featuring traditional snowflake and reindeer patterns – with Aldi’s logo at its heart.

Other products include the Christmas Fleece Jumper (Sweater) and Christmas Fleece Trouser set, as well as Christmas Socks in a variety of colorful designs.

The new items will be available in-store beginning November 21, with a ‘high-fashion online catwalk event.

Fashionistas were invited to attend the catwalk show by visiting Aldi’s Facebook and Twitter channels Saturday, November 13, where the full range was modeled. The catwalk took place in Aldi’s famed middle aisle, the home of the Special buy.

Julie Ashfield, managing director of buying at Aldi UK, says: ‘Following the success of our Aldimania range earlier this year and huge demand from shoppers for more, we really wanted to take the collection to the next level by, not only expanding the range but unveiling it with our very own high fashion catwalk.

‘We can’t wait for our shoppers to see it.’

By Published On: November 21st, 2021Tags: , , , , ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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