Kroger Make Your Holidays Doubly Special
This time of year, we love to showcase Holiday Commercials from retailers around the world that feature Retail Brands. Today’s commercial comes Kroger and of course features its private brands (love Murrays Cheese) as well as its distinctive animation style.
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
