Woolworths South Africa – Let it Shine!
This time of year, we love to showcase Holiday Commercials from retailers around the world that feature Retail Brands. Today’s commercial comes from Woolworths South Africa and showcases South African Tik Tok and YouTube star Lloyiso. The R&B singer has recently signed to New York-based Republic Records, who have Drake, The Weeknd, Ariana Grande, Pop Smoke, and Post Malone on their roster.
“This Christmas we’re celebrating those who kept our light shining bright. So set the table, put on your festive best and celebrate moments that matter with the ones you love.” #WooliesChristmas
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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