Buyk, an ultrafast grocery startup that promises food delivery within 15 minutes, has rolled out a new collection of Retail Brand (private brand) products, a first, it says for their niche in the US. Buyk brand products include pantry essentials such as artisan bread, coffee, pastries, ice cream, chocolates, and candy. The debut products were launched in December, while new ones are being added on a weekly basis. The retailer aims for private brand to account for up to 40% of its product mix by the end of 2022.

James Walker, Chief Executive Officer at Buyk

“We are thrilled to be the first among US ultrafast grocers to launch private label goods,” said James Walker, Chief Executive Officer at Buyk “We are confident that this ever expanding private label line up will quickly become a fan favorite in New York, Chicago and across new cities as we continue our expansion.”

Buyk was founded by Slava Bocharov and Rodion Shishkov. The pair also co-founded Samokat, Russia’s largest grocery delivery company, in 2018 before selling their stake to fund Buyk.

Buyk has also secured an exclusive partnership with national butcher Pat Lafrieda. Starting in February, its customers will find a range of beef, poultry, and other meat products available in its app.

Walker commented on the partnership “We are also extremely excited to partner with Pat Lafrieda to bring our customers even more high-quality options to choose from in the Buyk app.”