Trade magazine ESM: European Supermarket Magazine has announced the finalists in this year’s European Private Label Awards, with a total of 56 innovative products acknowledged across 14 categories.
Retailers from France, Germany, Spain, Italy, Portugal, Greece, Ireland, Poland, Belgium, the Netherlands, Norway, Sweden, Denmark, Finland, Estonia, Latvia, Lithuania and Ukraine participated in this year’s Awards competition, which is organized by ESM: European Supermarket Magazine.
Featuring everything from peanut butter pouches to frozen passionfruit pieces, and from bamboo razors to ‘wonky’ spring rolls, the finalists in this year’s European Private Label Awards showcase the level of innovation taking place in European retail at present.
Following the finalist announcement, the winners across the 14 Awards categories are set to be revealed in early March.
“While the COVID pandemic has presented challenges, the level of new product innovation taking place in European grocery has never been greater, or more ambitious,” commented Stephen Wynne-Jones, editor, ESM: European Supermarket Magazine.
“With private-label penetration at an all-time high, these Awards showcase why private label continues to raise the bar across key supermarket categories, and compete head to head with big brands.”
In addition, Trace One, the leading platform for connecting retailers and suppliers, has teamed up with ESM to present a special offer for all finalists in this year’s European Private Label Awards.
About the Author: Christopher Durham
