Home improvement retailer Lowe’s is elevating its efforts to provide “styles for every style” with the launch of a modern style Retail Brand (private brand) , Origin21, which delivers approachable, modern design. From inspiration, to installation, to completion, Lowe’s is offering shoppers everything they need to execute and finish their home projects, helping them to re-imagine the full potential of their home.

Designed by the Lowe’s Retail Brand team for the stylish, trend-seeking millennial consumer looking to modernize their home style, Origin21 offers a refreshing approach to home décor, pairing function and beauty through on-trend items each season. The collection, which includes everything from throw pillows, rugs and patio furniture to light fixtures, faucets, and faux plants, pulls inspiration from various styles. The pieces from Origin21 feature clean lines, soft curves and natural materials that can stand alone or flow together in a single space. Architectural details and nods to mid-century modern and Scandinavian design round out the collection.

Available now, Origin21 products will initially include patio furniture and home décor accents alongside lighting, seasonal, outdoor living and lawn and garden items, with even more product assortment and styles to come. The new collection joins Lowe’s Retail Brand portfolio which includes the home décor private brand, allen + roth, that delivers timeless and traditional looks. Both brands are part of the retailer’s new House of Style campaign, which aims to surprise consumers with the unexpected style finds available at Lowe’s and delivers on the company’s goal to become the only retailer that completes the home-style package through total home offerings, exceptional value and extensive selection in one location.